Mielle launches innovative hair care line for textured hair

US- Mielle,a US-based hair care brand, has introduced new hair care lines featuring Kalahari Melon and Aloe Vera, designed to address the unique needs of textured hair with natural ingredients for hydration, curl definition and shine. 

The Kalahari Melon and Aloe Vera collection is designed specifically to tackle dryness, brittleness and moisture retention in curly, coily and heat-styled hair, according to Mielle.

The five-product range includes a Leave-In Conditioner for daily moisture,a Deep Hydration Shampoo, 2-Minute Conditioner to revive parched strands, a Curl Forming Glaze and Weightless Oil to define and enhance natural curls while adding a brilliant shine.

The collection’s standout ingredient is Kalahari Melon seed oil, a plant extract from the Kalahari Desert, known for its exceptional ability to retain moisture in extreme environments.

A study by Mielle, which surveyed 1,000 African American consumers, found that 92% of participants identified long-lasting moisture as a top priority after washing their hair.

 Monique Rodriguez, CEO and Founder of Mielle stated, “”From day one, Mielle’s foundation has been deeply rooted within the Black community.” 

“We learned from our Mavens and Mavericks and listened to their challenges to understand that hydration and moisture were their top concerns.’’

“It means that we can provide science-based solutions that address our community’s most pressing hair challenges, freeing them to spend less time managing their hair and more on their passions, ambitions, and living life to the fullest.” 

Mielle has launched a national campaign celebrating textured hair and addressing moisture challenges in Black hair, created in collaboration with a Black, female-led production team for authentic representation. 

Omar Goff, President of Mielle said,“This campaign is a love letter to Black women. The collection is a transformative solution our community has long deserved, thoughtfully designed to meet her needs with the care and excellence she expects from Mielle.”

 “And for the campaign, it was imperative to assemble an all-Black women-led creative team that not only understood the challenges of maintaining moisture for Black hair but also tapped into the joy, camaraderie, and sisterhood that comes with discovering shared journeys.”