Oak Essentials, Ulta Beauty partner for national retail expansion

USA – Oak Essentials, a California-based clean luxury beauty brand, has announced a national retail partnership with Ulta Beauty, aiming to extend  Oak Essentials’ luxurious, spa-like experience to a broader audience.

Following its successful online presence at Ulta.com, the brand will debut through the retailer’s emerging brand platform, Sparked, across custom displays in over 250+ Ulta Beauty locations.

Ulta Beauty will feature Oak Essentials’ complete collection of skincare, body care, bath, and fragrance products, including the brand’s best-selling Moisture Rich Balm, Ritual Oil, and Dew Body Oil.

The partnership will bring new Oak Essentials product launches exclusively to Ulta Beauty shoppers first all throughout the year.

Lauren Harris, CEO of Oak Essentials, said, “Ulta Beauty’s unique position as a destination that seamlessly blends prestige and mainstream beauty, combined with their nationwide presence and deeply engaged community, makes them the perfect partner for Oak Essentials.” 

Lisa Tamburello, Vice President of Merchandising at Ulta Beauty, highlighted that Oak Essentials’ mission to simplify self-care resonates with Ulta customers who prioritize efficacy and seek a sensorial, aesthetic beauty experience at home.

To mark the launch, Oak Essentials will host pop-up experiences and events at select Ulta Beauty locations throughout 2025, allowing customers to experience the brand’s signature treatments and learn about their intentional skincare approach.

The expansion comes at a time of significant growth for Oak Essentials, driven by the increasing popularity of their clean, luxurious beauty products and booming online sales. 

In 2024, Oak Essentials achieved 30% sales growth and strategic expansion into the bath category with the innovative launch of Cloud Foaming Bath Oil.

In addition, the brand secured first-round funding from Silas Capital and Unilever Ventures, enabling accelerated product development, enhanced marketing initiatives, and broader distribution channels.

Oak Essentials uses clean, hydrating ingredients that meet high standards such as Sephora Clean, Credo Clean, and EU/UK guidelines, hence dedicated to both efficacy and sustainability.

The brand leads in premium skincare and environmental stewardship with 60% water-free products, 100% recyclable packaging, and ongoing efforts towards B Corp certification.