Colgate-Palmolive unveils Active Prevention System

USA – Colgate-Palmolive, a global producer of health care and personal care products, has launched the Colgate Total Active Prevention System to provide comprehensive oral protection and prevention.

The three-product system includes a reformulated toothpaste, state-of-the-art toothbrush and mouthwash that work together to fight and reduce bacteria effectively.

According to Colgate Palmolive, the innovative system is reportedly 15 times more effective at fighting the root cause of many oral health problems.

Paul Finch, senior oral care director – North America, said, “At Colgate, we’re reimagining a healthier future for everyone, starting with preventative oral health,” 

“By combining scientific innovation with clinically proven results, the new Colgate Total Active Prevention System is crucial in helping consumers take charge of their oral care routine.“

He highlighted that 45% of people worldwide suffer from oral diseases and are often unaware of their impact on overall health and well-being.

These three products empower people to be dentist-ready, helping to prevent oral health problems like gingivitis and cavities before they start.

Sergio Leite, executive vice president of global R&D – oral care, stated, “Consumers are prioritising preventative health more than ever by focusing on getting ahead of problems before they start so they can lead active, healthy lifestyles.”

The introduction of the Colgate Total Active Prevention System follows increased awareness of oral health’s role in overall wellness, which has led consumers to seek products that address existing issues and prevent new ones.

This launch responds to consumer demand for effective, science-backed oral care products that provide comprehensive protection and prevention.

Previously, Colgate Palmolive launched Colgate Total Charcoal Deep Clean Toothpaste, which features activated charcoal to help remove surface stains and deep clean teeth, contributing to a whiter smile.

The Colgate Total Charcoal Deep Clean Toothpaste market is driven by consumer demand for natural and innovative oral care products, intense competition, and effective marketing strategies.

Colgate-Palmolive’s substantial brand equity and global reach further enhance its position in this competitive market.