Symrise introduces advanced cooling substance for oral care

GERMANY – Symrise, a global manufacturer of flavours and active ingredients, has launched Optacool Fuji, an Advanced Cooling Substance for Oral Care.

This innovative cooling ingredient elevates the sensory experience in oral care products.

The ingredient was developed to meet the increasing consumer demand for fast-acting, long-lasting freshness in oral hygiene solutions.

Optacool Fuji is formulated using a proprietary blend of cooling agents created through patented technology. 

According to Symrise, neuroscience studies have validated the ingredient’s ability to provide a fresh, long-lasting cooling effect, linking the sensation of freshness to positive emotional responses.

The ingredient is designed for incorporation into various oral care products, such as toothpaste, mouthwash, and other dental hygiene solutions.

Symrise’s research suggests that consumers increasingly seek oral hygiene solutions that offer prolonged freshness and contribute to overall well-being.

Ralf Hecker, SVP of Global Oral Care at Symrise, said, “The launch supports Symrise’s ongoing efforts to meet evolving consumer needs and deliver advanced, scientifically backed solutions in the oral care market.” 

Symrise’s research suggests that consumers increasingly seek oral hygiene solutions that offer prolonged freshness and contribute to overall well-being.

 Tom Haines, VP of Oral Care Flavor Development at Symrise, stated, “With Optacool Fuji, we have redefined the standard for oral care, delivering purity, freshness, and an extraordinary burst of confidence — further tapping into the trend of wellness solutions that enhance consumer well-being.” 

The introduction of Optacool Fuji highlights ongoing innovation in the oral care industry.

Givaudan and Firmenich have also been expanding their portfolio of cooling and freshness-enhancing ingredients to meet consumer demand.

Givaudan has recently introduced a range of natural and sustainable cooling agents specifically designed for oral care applications. 

These innovative ingredients emphasize Givaudan’s commitment to clean-label solutions, ensuring that consumers enjoy refreshing oral care products without compromising safety or sustainability.

Similarly, Firmenich has been developing multi-sensory flavour systems to enhance the consumer experience in oral hygiene products.

These systems combine various flavours and sensory elements to create a more enjoyable and engaging user experience, making daily oral care routines more pleasant and effective.

By focusing on multi-sensory experiences, Firmenich aims to elevate consumers’ overall satisfaction and emotional connection with their oral hygiene products.

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