Dove unveils body wash with smart-label technology

CANADA – Dove,  an American personal care brand, has introduced a  Deep Moisture Body Wash with a smart label that detects very hot water. 

The smart label activates when exposed to shower water above 41°C and displays a “VERY HOT” warning.

This product is designed to help Canadians maintain skin-friendly shower temperatures, especially during the cold winter months when hot showers are particularly tempting.

Divya Singh, Head of Personal Care, Unilever Canada, stated, “Skin care is about more than products—it’s about empowering Canadians to build habits that nourish helps to protect skin’s moisture.“

The limited edition body wash is available in a 100% recycled plastic 650 ml bottle.

Dove, a Unilever brand, produces a diverse range of body care products, including body washes that are formulated to cleanse, moisturize, and nourish the skin, catering to various skin types and needs

Recently, Dove Men+Care introduced new body and face scrubs, hydrating body washes and antiperspirant deodorants.

Dove Men+Care’s new scrubs are formulated with natural essential oils, plant-based moisturizers, and mineral exfoliants to address specific challenges men face in their skincare routines, such as lower pH levels, more sweat, and body hair.

The Scrubs are designed to cleanse, exfoliate, and moisturise. 

With their MicroMoisture technology and plant-based moisturisers, the hydrating body washes have significantly increased sales, driven by consumer preference for products that provide long-lasting hydration.

Similarly, Dove Men+Care’s antiperspirant deodorants have gained popularity due to their compelling sweat and odour protection and skin-friendly formulations.

Dove is dedicated to providing consumers with practical solutions that enhance their daily routines while being mindful of the environment.

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