Homecourt expands into laundry care with new fragranced collection

USA – Homecourt, an American home and personal care brand, is set to launch a fragranced collection of laundry care essentials.

The collection includes laundry concentrate, linen spray, laundry fragrance oil and dryer balls.

The products will be available in the brand’s signature scents of  Cece, Steeped Rose and Neroli Leaf.

Courteney Cox, the founder of Homecourt, stated, “Laundry seems like the perfect avenue to go down, considering we love our clothes and how personal and special they are to us.” 

“There are so many things that Homecourt can and will expand to, but [with] laundry, I love the fact that you can choose your scent of how you want your clothes to smell, and it’s specialized.”

The laundry concentrate is a water-free detergent infused with a delicate fragrance.

According to the company,  the formula uses natural surfactants to clean the product gently.

The Linen Spray is formulated to refresh fabrics and help smooth out wrinkles for a crisp, clean feel.

Homecourt’s laundry fragrance oil is formulated with a premium, alcohol-free fragrance oil for a long-lasting, elevated scent. 

It is designed for use with wool dryer balls to impart a subtle yet luxurious aroma.

Laundry fragrance oil is an alcohol-free, premium formula designed for use with wool dryer balls to deliver a long-lasting, luxurious scent.

This dryer ball set, made entirely from lamb wool, includes light-coloured balls for whites and grey balls for dark fabrics.

The laundry concentrate and fragrance oil come in a 100% (post-consumer recycled) PCR pump bottle, aligning with the brand’s eco-friendly approach.

In addition to laundry care, Homecourt offers a variety of home and personal care collections, including body washes, hand washes, dish soaps, surface cleaners, candles, and room deodorants. 

Each product is available in signature scents like Neroli Leaf, Cipres Mint, Steeped Rose, and Cece.

Homecourt demonstrates a strong commitment to sustainability by integrating eco-friendly practices into its brand principles. 

The brand uses 100% post-consumer recycled materials in its product packaging and formulates its products with sustainable, plant-derived, and upcycled ingredients to minimize environmental impact.

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