IFF introduces program to revolutionize fragrance development
The launch of the program shows IFF’s commitment to meeting diverse consumer needs while driving innovation in scent technologies.
FRANCE – IFF, an American corporation renowned for its scents, flavours, and ingredient innovations, has launched its Science of Performance program.
Science of Performance is designed to optimize scent performance by targeting three key scientific pathways that regulate fragrance release over time, ultimately enhancing the overall sensory experience.
This advanced, science-based system streamlines fragrance development by boosting efficiency and precision.
It enables better control over scent intensity and the neutralization of unpleasant odors.
The program integrates decades of measured data with proprietary AI technology, supported by advanced sensory, technical, consumer, and market expertise across a range of end-user applications.
Valery Claude, senior vice president of innovation at IFF Scent, stated, “Science of Performance is a unique approach to scent performance design that leverages key scientific enablers to deliver highly customized and high-performing solutions globally.”
“Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care, and home care.”
This program focuses on three distinct scientific tracks: Fragrance Engineering, which uses AI tools and consumer insights to enhance scent design; sustainable fragrance delivery systems, which leverage technologies like fragrance encapsulation for optimal performance and additive materials, which modify scent profiles, stability, and overall effectiveness.
IFF has developed two platforms within this program: the IFF SCENT+ platform ensures precise fragrance intensity at the desired moment, and IFF CTRL+D™ specializes in effective malodor control.
IFF aims to blend creativity with science to deliver innovative, sustainable solutions across the fragrance, personal care, and home care industries.
Recently, IFF introduced the Xelestia collection, a fantasy-inspired range of skincare and haircare formulations that blends creativity with immersive digital experiences.
The collection features a variety of carefully crafted products, including the HydraPearl Face Serum, enriched with Genencare OSMS BA (Betaine) for hydration, and a Hair and Scalp Mask formulated with GENENCARE OSMS MI (Inositol) to promote hair health.
It also includes a purifying shampoo infused with activated charcoal and AURIST™ AGC and a Foam Body Lotion containing GenenCare XL (Xylitol) for enhanced skin moisture.
To further engage consumers, IFF has launched Xelestia: The Game, a mobile gaming experience designed to enhance brand awareness.
The interactive game allows users to explore four immersive fantasy landscapes: Neptunian Shores, Silva Lumina, Cosmic Odyssey, and Cloud Sanctuary.
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