Henkel revolutionizes laundry products with eco-friendly concentrated formulas

GERMANY – Henkel, a German multinational chemical and consumer goods company, has introduced concentrated formulas and packaging across All, Persil and Snuggle liquid laundry products.

According to the company, the updated formulas offer concentrated detergent cleaning power, fabric softness, and scent, making each wash more eco-friendly.

The new formulas conserve 9 million gallons of water annually, reduce plastic usage by 5%, and increase the use of recycled materials in packaging. 

In addition, improved packaging efficiency will reduce transportation needs, saving over 4,000 metric tons of CO2 emissions yearly, equivalent to the carbon absorption of 169,100 trees.

Philipp Schaffer, corporate senior vice president, Henkel Consumer Brands, said, “At Henkel, we are dedicated to leading with initiatives that not only enhance product performance but also demonstrate our corporate values for the good of all generations.”

The initiative reflects Henkel’s continued commitment to sustainability. 

It boosts the average concentration of laundry detergents by 16% and the recycled plastic content of new bottles by 50%, driving efficiency and reducing resource use across the value chain.

Martina Spinatsch, senior vice president, R&D, stated, “By further concentrating the liquid formulas for these laundry brands, we’re reducing our environmental footprint from plastic to water usage to shipping, providing efficacy that our consumers know and trust.” 

Recently, Snuggle underwent a comprehensive rebrand to modernize its visual identity while staying true to its core values of comfort and softness. 

The rebrand includes updated graphics, packaging, and a refreshed bear and logo design, all of which aim to evoke the comforting presence of home.

The updated product line features fabric softener, dryer sheets, and scent booster crystals, with new scent cues to help shoppers better understand the fragrances.

Meanwhile, Henkel reported a strong financial performance for FY24, achieving total sales of €21.6 billion (USD 23.54 billion) despite global economic pressures.

Adjusted operating profit (EBIT) grew by 20.9% to €3.1 billion (USD 3.38 billion), and net income increased by 51.7% to €2.03 billion (USD 2.21 billion).

However, the Consumer Brands division’s sales declined slightly by 0.9%, from €10.565 billion (US$11.52 billion) in 2023 to €10.47 billion (US$11.41 billion) in 2024.

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