Harry’s revamps brand identity to unify grooming product portfolio

USA – Harry’s, an American men’s grooming brand, has introduced a redefined brand identity to consolidate its range of products, including shaving, body care, hair care, and skincare offerings.

The rebranding features new packaging, logo, color scheme, and photography, providing a unified and consistent visual identity across digital, social media, physical retail, and product platforms.

In addition, the brand has launched a new campaign titled  “Man, That Feels Good,” which celebrates the essence of men’s grooming with a humorous and relatable approach. 

The campaign follows three characters on transformative journeys, highlighting Harry’s dedication to authenticity and simplicity in grooming.

It marks a shift from focusing on specific products to a broader representation of the brand’s core values.

Harry’s partnered with creative agencies Zulu Alpha Kilo and Mythology, with additional support from Collins, to bring the campaign and brand refresh to life.

This transformation marks Harry’s expansion beyond its direct-to-consumer origins, establishing itself as a complete men’s grooming brand.

Similarly, Nykaa, a known Indian beauty and wellness retailer, underwent a significant rebranding to highlight innovation and inclusivity in its product range.

The updated identity unifies the brand’s various segments, including Nykaa Beauty, Nykaa Fashion, and Nykaa Man.

This rebranding effort is designed to enhance brand recognition and provide a seamless experience for consumers.

The rebranding introduces a refreshed visual identity with updated colors, typography, app icons, and banners, aiming to improve brand recall and strengthen connections across various platforms.

Nykaa’s strategy underscores its dedication to supporting emerging beauty brands and driving innovation within the industry. 

Meanwhile, Dr. Bronner’s recently updated the product labels for its 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap.

The company aims to improve legibility and provide usage guidelines with descriptive illustrations.

The new labels highlight the company’s commitments to “Heal Earth!” and “Heal People!” alongside the classic “Moral ABC” text. 

Additionally, the updated labels emphasize that the soaps are now made with Regenerative Organic Certified oils, and seven scents of Magic Soap have been EWG-verified by the Environmental Working Group.

The updated labels enhance the recyclability of the 100% PCR bottles, aligning with California SB 343 regulations.

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