Beiersdorf  reports positive Q1 FY25 financial report amid market expansion

GERMANY – Beiersdorf, the multinational personal care products manufacturer, has reported positive financial performance for the first quarter of fiscal year 2025, posting €2.7 billion(USD 3.08 billion) in sales and a 3.6% increase in organic sales.

Vincent Warnery, CEO of Beiersdorf, stated, “In a continuously dynamic market environment, Beiersdorf’s positive performance in the first quarter of 2025 was fully in line with our expectations.” 

“It was driven by our ongoing commitment to expanding into white spaces and delivering breakthrough innovations.”

The Consumer segment achieved a 2.3% organic sales growth, driven by strong results from its Derma brands, Eucerin and Aquaphor, which reported double-digit growth of 11.4%.

This was supported by the successful rollout of Beiersdorf’s breakthrough Epicelline innovation across more than 15 countries in emerging markets, as well as continued expansion into untapped markets.

In North America, the Derma segment maintained strong momentum, with the launch of five new Thiamidol-based Eucerin products, building on the success of Eucerin Face’s U.S. debut just a year earlier.

 NIVEA also showed resilience with a 2.5% sales increase, supported by innovations in skincare categories and strong growth in North America.

The Healthcare business, including Hansaplast and Elastoplast, delivered impressive double-digit growth of 10.8%, driven by the launch of next-generation plasters. 

Tesa, Beiersdorf’s adhesive technologies brand, recorded a 10.7% growth, propelled by high demand in the electronics sector.

Meanwhile, Chantecaille achieved a remarkable 15.9% increase in organic sales, fueled by its continued expansion in mainland China and broader Asian markets.

However, La Prairie experienced a 17.5% decline in sales due to ongoing challenges in the Chinese market and the travel retail sector. 

Beiersdorf is responding with strategic repositioning and destocking efforts.

Looking ahead, Beiersdorf has reaffirmed its full-year 2025 outlook, projecting organic sales growth between 4% and 6% for the Group and its Consumer Business Segment. 

The company also anticipates a slight increase in its adjusted EBIT margin to 16%, up from 13.9% in the previous year.

Meanwhile, Beiersdorf recently launched its Eucerin brand in Nigeria, marking a significant milestone in its mission to deliver science-led dermatological skincare solutions across Africa.

The company aims to address issues such as the use of unregulated bleaching products by offering scientifically proven alternatives. 

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