Vaseline launches new body care line in South Africa

SOUTH AFRICA – Vaseline, an American brand of petroleum jelly-based products owned by British multinational company Unilever, has unveiled its Cera-Glow body care range in South Africa.

The collection addresses key skincare concerns faced by many South Africans, such as dryness, uneven skin tone, loss of firmness, and stretch marks. 

The lineup includes even tone & moisture body cream, firming & moisture cream, stretch marks & moisture lotion, and body gel-oil.

The range features Pro-Ceramide Technology, which replenishes essential ceramides to enhance moisture retention and deliver a visibly radiant appearance.

Vanessa Mhango, Senior Brand Manager at Vaseline, stated, “We didn’t just want to develop a product that simply moisturises—we wanted to solve real skin concerns that South Africans face.” 

“Cera-Glow is about more than glow; it’s about providing real moisture, hydration and premium care.” 

In response to the high consumer demand for Cocoa Radiant Gel-Oil, Cera-Glow incorporates replenishing oils and natural ingredients like Vitamin E and Almond Oil to deliver deep hydration and lasting softness.

Vaseline is well known for its iconic petroleum jelly, a multi-purpose moisturizer and skin protectant.

The brand also manufactures a wide range of body lotions, body creams, lip care products, facial skincare, hand creams, and foot treatments. 

Its formulations frequently feature nourishing natural oils like coconut, almond, and argan oil, alongside powerful actives such as niacinamide, Vitamin C, collagen, and cica extract, all carefully selected to improve skin tone, hydration, and firmness.

In addition to expanding its product offerings, Vaseline has strengthened its commitment to sustainability. 

The brand has made significant efforts to reduce its environmental impact by redesigning its packaging, reducing the use of plastic, and incorporating post-consumer recycled materials.

New recyclable pumps have been introduced for Intensive Care lotion bottles, replacing traditional metal springs with plastic components to enhance recyclability. 

Furthermore, some of Vaseline’s packaging now contains up to 50% recycled plastic, highlighting the brand’s ongoing dedication to environmentally responsible practices.

According to a report by Market Research Future, the global Vaseline market was valued at approximately USD 2.1 billion in 2023 and is projected to reach USD 3.2 billion by 2032, growing at a 4.5% compound annual growth rate (CAGR).

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