H&M Beauty expands its fragrance portfolio with limited-edition scents for summer

SWEDEN – H&M Beauty, the cosmetics and personal care division of the global fashion retailer H&M, has unveiled a limited-edition summer fragrance collection that embraces the growing trend of gourmand-inspired scents. 

This collection features three captivating fragrances: Sun-Kissed Caramel, Posh Pistachio, and Wild Strawberry, each designed to evoke the warmth and indulgence of summer. 

According to the company, this collection is designed to complement summer moments.

These scents are crafted with rich, edible notes that create a luxurious and inviting olfactory experience.

The collection includes a variety of products, such as eaux de toilette(EDT), body perfume mists, hand creams, glow body oils and body mists, all designed for layering to enhance the fragrance experience. 

Each fragrance offers a unique profile, with Sun-Kissed Caramel combining notes of whipped cream, salted caramel, and buttery vanilla for a sweet and comforting aroma. 

Posh Pistachio blends pistachio, almond, and sandalwood for a nutty yet elegant scent, while Wild Strawberry delivers a playful and fruity fragrance with hints of strawberry and violet.

This limited collection comes after the company recently introduced its spring/summer bronze and glow collection, showcasing H&M Beauty’s dedication to seasonal offerings.

The collection offers a range of bronzing essentials, including powders, creams, liquids, and body illuminizers, designed to create radiant, sun-kissed looks for the warmer months

H&M Beauty offers a wide range of products, including makeup essentials like mascaras, lipsticks, and foundations, as well as skincare items such as sheet masks and body oils. 

In a similar move, Vera Wang, an American fashion designer brand, has made a bold entry into the luxury fragrance market with the launch of Love Eau de Parfum, a sophisticated scent inspired by the enigmatic Queen of the Night flower.

This rare bloom, which appears only after dark, symbolizes beauty and mystery, forming the heart of the fragrance. 

Complementing this floral note are rich vanilla and warm amber woods, while jasmine sambac and zesty mandarin add vibrant layers to the composition.

The fragrance is housed in a diamond ring-inspired bottle, a sculptural nod to love and commitment in all its forms.

This launch adds up to Vera Wang’s extensive fragrance portfolio, which includes iconic scents such as Princess, Lovestruck, Be Jeweled, and the Embrace collection, offering a diverse range of floral, fruity, and oriental fragrances.

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