Huda Beauty teams up with Tira for exclusive pop-up in India 

INDIA – Dubai-based cosmetics giant Huda Beauty has launched its first-ever pop-up store in India in collaboration with Tira, a multi-brand beauty retailer. 

The pop-up takes place at Select Citywalk in New Delhi and will run until May 4, 2025.

According to the brand, the pop-up will run until May 4, 2025.

Huda Beauty will introduce its latest product, the Easy Bake Setting Spray, the newest addition to its popular Easy Bake range.

The product promises an 18-hour makeup hold, offering a soft-focus, transfer-proof finish. 

It contains modified rice starch to blur pores, mineral clay for shine control, and five types of hyaluronic acid to hydrate the skin.

The New Delhi store allows visitors to explore Huda Beauty’s products through themed installations.

It also includes dedicated sections specifically designed to engage digital creators and makeup enthusiasts.

Huda’s  spokesperson stated, “Designed for beauty lovers to discover, test, and play, the pop-up captures Huda Beauty’s bold spirit and commitment to innovation.” 

Recently, Huda Beauty announced the sale of its stake in Kayali, the fragrance brand co-founded by Huda and Mona Kattan in 2018.

This transition will allow Kayali to operate as an independent company, backed by General Atlantic, a global growth equity firm.

Mona Kattan will remain CEO of Kayali, guiding the brand through its next phase of growth and expansion.

The partnership with General Atlantic is expected to provide resources and expertise to accelerate the brand’s evolution while maintaining its authenticity and creativity.

Meanwhile, Huda Beauty introduced a new logo and revamped packaging in a video on Huda Kattan’s YouTube channel, which has already garnered over a million views.

The refreshed logo features a lowercase, sans serif font with rounded edges, aiming to present a “bold but approachable” look.

Additionally, a supporting monogram has been revealed as part of the new brand identity. The original logo, designed by Kattan’s sister-in-law, first appeared on the makeup artist’s blog.

Developed in-house, the new branding is intended to distinguish Huda Beauty from its competitors.

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