Estée Lauder unveils first Americas Skin Longevity Institute in Costa Rica
The institute is designed to offer a transformative wellness experience.
USA – The Estee Lauder Inc. has launched its first-ever Skin Longevity Institute at Hacienda AltaGracia, Auberge Resorts Collection in Costa Rica.
According to the company, the newly introduced experience-driven wellness programs and immersive treatments aim to rejuvenate guests, restore harmony, and foster a deeper connection with life’s simple pleasures, all inspired by the resort’s natural environment.
This institute is located near one of the world’s five “Blue Zones”, regions known for their high concentration of centenarians, and is designed to offer a transformative wellness experience.
The institute features the EstéeLab Skin Pro, an advanced skin diagnostic tool that helps estheticians create customized facial protocols for guests.
Justin Boxford, Global Brand President, Estée Lauder, stated, “When we launched our Skin Longevity platform here more than a year ago, we knew that it was just the beginning.”
“Through exclusive age reversal skincare treatments and holistic wellness activations, the Skin Longevity Institute will provide the ultimate elevated Estée Lauder experience for guests, all inspired by our expertise in skin longevity science.”
With over 15 years dedicated to studying skin longevity, the institute brings together the brand’s premium Re-Nutriv skincare line and cutting-edge dermatological advancements.
Recently, The Estée Lauder Companies Inc. announced its financial report for Q3 FY25, reporting a 10% net sales decrease to USD 3.6 billion.
However, despite declining net sales, the company exceeded profitability expectations, with gross margin expanding to 75.0%, driven by cost efficiencies under its Profit Recovery and Growth Plan (PRGP).
The skin care sales saw 11% drop driven by the downturn in Asia’s travel retail sector, impacting key brands like Estée Lauder and La Mer.
The makeup net sales declined 7%, impacted by lower shipments of new product launches for M·A·C and retailer inventory reductions due to weakened demand.
Fragrance net sales dipped 1%, impacted by weaker demand for Clinique Happy and Estée Lauder fragrances in the Asia/Pacific region.
Estée Lauder’s hair care net sales dropped 10%, largely due to weak performance in Aveda’s salon and freestanding store channels, which continued to face demand challenges.
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