Chowis teams up with L’Oréal Professionnel to launch personalised hair diagnostics in India
Chowis is strengthening its industry presence with this collaboration with L’Oréal, reinforcing its reputation for reliable and innovative service.
INDIA – Chowis, a South Korean specialist in skin, hair and scalp diagnostic solutions, has partnered with L’Oréal Professionnel Paris India to introduce personalized hair diagnostics in India.
This collaboration aims to revolutionize hair care services by leveraging advanced AI and big data technology.
Chowis has unveiled an advanced scalp and hair analysis technology, featuring the Dermopico, a compact smartphone-compatible hair analyzer.
This innovative device attaches directly to a mobile phone’s camera and fits easily in a pocket.
It assesses five critical scalp and hair factors, including hydration levels, sebum production, hair density, dead skin cells, and impurities.
The device, with its 30x magnification, captures high-resolution images, which are then processed using AI-driven big data analysis to provide precise and personalized insights.
The intuitive user interface ensures quick and effortless consultations, making the process smooth and efficient within minutes.
Choi Won Suk, CEO of Chowis Company, stated, “The hair and scalp analysis project with L’Oréal Professionnel Paris India continues to empower and further strengthen our commitment to provide effective solutions to all customers.”
Chowis specializes in diagnostic and evaluation technology for skin, hair, and scalp analysis.
Founded in 2012, the company has developed advanced imaging and AI-driven solutions to provide precise dermatological assessments.
Their technology is widely used by cosmetic brands, dermatologists, and beauty professionals to deliver personalized skincare and haircare recommendations.
Chowis also has a diverse range of AI-driven beauty assessment tools, enhancing skin and hair diagnostics.
Alongside DermoPico, the company offers DermoSmart, an advanced solution for skin and hair analysis.
In addition, it’s mySkin/Hair KIOSK provides a self-service diagnosis system, while DermoFAIN delivers a compact AI-powered full-face skin analysis
On the other hand, L’Oréal Professionnel has introduced a Vitamino Colour Spectrum collection, a haircare range designed to extend vibrant hair colour for up to 100 days.
The collection was developed in collaboration with leading global colour professionals and is engineered with ferulic acid and citric acid (2.5%), offering a powerful solution against colour fade while enhancing hair strength and shine.
The innovative formula ensures longevity across all five key aspects of the colour spectrum: shine, saturation, contrast, tone, and brightness.
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