The Perfume Shop holds prices on popular scents until 2026
This move marks the third year in a row the retailer has held prices steady on select products.
UK – The Perfume Shop, a UK-based perfume retailer, has announced it will maintain the current prices on nearly 200 of its top-selling branded fragrances through 2026, marking the third year in a row the retailer has held prices steady on select products.
The initiative aims to offer greater value by keeping prices affordable for customers.
The collection, known as The Perfume Promise, features 174 of the retailer’s best-selling branded fragrances, including 28 newly added scents.
According to the company, prices for fragrances in The Perfume Promise collection begin at £10 (USD 13.33), with more than 60% of the range priced at £30 (USD 39.98) or below.
Andrea Rickard, Trading Director at The Perfume Shop, stated, “We’re incredibly proud to be continuing our Perfume Price Promise for the third year running, helping perfume lovers enjoy their favourite scents at unbeatable value.”
“With savings of up to 75% available across 38 different brands, our Price Promise is all about delivering exceptional value without compromising on quality.”
Additionally, VIP Rewards Club members—now exceeding 6 million—receive an extra 10% discount on all Price Promise lines, along with perks such as personalized offers, early access to sales, birthday treats, free samples, and invitations to exclusive events.
This move follows a successful Mother’s Day sales period, during which The Perfume Shop sold 280,916 bottles between March 9 and March 30, marking a 30% increase in retail sales for classic perfumes.
Globally, the company operates more than 16,900 stores across 12 retail brands, offering a wide selection of major designer fragrance brands, along with classic and celebrity perfumes, aftershaves, and body products.
Recently, The Perfume Shop announced the expansion of its partnership with Deliveroo, reinforcing its commitment to on-demand fragrance retail.
This collaboration, initially launched in 2024, has proven highly successful, prompting the retailer to extend its availability to new locations across the UK, including Milton Keynes and additional cities throughout 2025.
The partnership enables customers to order over 1,000 fragrances for rapid delivery, with some products arriving in as little as 25 minutes.
Deliveroo’s data indicates a 300% year-on-year increase in fragrance searches, highlighting the rising popularity of on-demand perfume delivery.
The initiative aligns with growing consumer demand for fast, convenient shopping experiences.
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