The Honest Company appoints Curtiss Bruce as new CFO
He will take over the role from Dave Loretta, who played a pivotal role in Honest’s financial strategy in recent years.
USA – The Honest Company, an American personal care company, has named Curtiss Bruce as the new Chief Financial Officer of th ecompany, effective June 2, 2025.
Bruce will report directly to Carla Vernón, CEO of The Honest Company, where he will collaborate closely with the executive leadership team.
He will take over the role from Dave Loretta, who played a pivotal role in Honest’s financial strategy in recent years.
With Honest’s current valuation at USD 530 million and analysts projecting earnings per share of USD 0.24 for 2025, his appointment signals confidence in the company’s long-term direction.
In his role, Bruce will oversee the finance, accounting, and investor relations departments, ensuring financial discipline and strategic alignment.
As CFO, he will play a key role in advancing Honest’s transformation strategy, which focuses on brand maximization, margin enhancement, and operating discipline to drive long-term growth and efficiency.
Vernón stated, “Curtiss is a trusted and accomplished finance leader with deep experience across some of the world’s most respected consumer brands.”
“As we navigate a dynamic macro environment, Curtiss will be an invaluable partner in executing our Transformation Pillars, driving profitability, and operating with greater efficiency—all while staying laser-focused on delivering value to our shareholders.”
With more than three decades of experience in financial leadership, Bruce has held key executive roles at major companies, including Hain Celestial Group, Keurig Dr. Pepper, Kellogg and Kraft Heinz.
At Hain Celestial Group, Bruce led corporate financial planning, investor relations, and global financial systems improvements.
His tenure at Keurig Dr. Pepper saw him managing over USD 2 billion in revenue.
Q1 FY25 financial highlights
The Honest Company reported a 13% revenue increase, reaching USD 97 million for the period ended March 31, 2025.
The performance was fueled by the robust sales in its wipes portfolio and baby personal care category.
Gross margin rose by 170 basis points to 38.7%, driven mainly by product cost reductions, supply chain efficiencies, and a favourable product mix.
The company reported a net income of USD 3 million, compared to a net loss of USD 1 million in the same period last year.
Adjusted EBITDA rose to USD 7 million, marking a USD 4 million improvement year over year.
Operating expenses saw a USD 2 million rise to USD 35 million, though they declined as a percentage of revenue due to disciplined cost management and lower administrative spending.
The company projects 4% to 6% revenue growth in 2025, with an adjusted EBITDA expected to range between USD 27 million and USD 30 million.
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