GreenCore Solutions unveils sustainable feminine hygiene solution amid rising eco-demand
The launch responds to increasing demand for private label and eco-friendly products.
EUROPE – GreenCore Solutions Corp., a U.S.-based personal care company, has introduced FemCare UltraThin, a new range of tree-free feminine hygiene pads, now available to private label retailers throughout Europe.
According to the company, the launch responds to increasing demand for private label and eco-friendly products, particularly among millennials and Gen Z consumers who prioritize both quality and sustainability in their purchasing choices.
According to the brand, the “Lite” variant of FemCare UltraThin pads can absorb up to 55.5 grams of liquid without leaking and with minimal residual wetness.
SGS awarded it a Class A rating, with a score of 90 out of 100.
Independent testing conducted by SGS (Société Générale de Surveillance) has verified the pads’ strong performance in absorbency, leakage protection, and dryness.
The pads are offered in standard packaging that can be tailored to fit the branding of independent retailers.
Retailers also have the option to integrate the Eco Score App, allowing consumers to access detailed information about the product’s environmental impact.
The pads also carry the TreeFree Passport badge, which confirms traceable sourcing and independent third-party testing.
Matthew Keddy, CEO of GreenCore Solutions Corp, stated, “Our SGS-verified Score of Class A for ‘LITE’ FemCare UltraThin provides a major expansion of our tree-free platform into the feminine care aisle.”
“Our TreeFree FemCare UltraThin combines verified performance with the sustainable values that today’s private label shoppers hold.”
He added, “ FemCare UltraThin comes in universal private label packaging or can be customized along with our eco Score App by retailers.”
According to Credence Research, the European feminine hygiene products market was valued at USD 6.23 billion in 2023 and is projected to grow to USD 10.93 billion by 2032, reflecting a CAGR of 6.45%.
Globally, the feminine hygiene market was valued at USD 23.49 billion in 2023 and is expected to reach USD 43.92 billion by 2032, growing at a CAGR of 7.2%, with increased adoption of biodegradable, reusable, and organic products shaping industry trends.
GreenCore is positioning itself in this market by providing a high-performance, environmentally friendly alternative for store-brand product lines.
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