Buyline Industries expands product portfolio with new soap range
Each variant caters to specific needs, combining botanical extracts known for their therapeutic properties.
KENYA – Buyline Industries, a personal care brand based in Kenya, has unveiled a new range of Herbal bathing bar through its Luron brand, designed to elevate skincare routines with natural ingredients.
Each variant caters to specific needs, combining botanical extracts known for their therapeutic properties.
The collection includes three varieties: Tea Tree & Eucalyptus is designed to offer deep cleansing and skin revitalization; Rosemary & Lavender aims to soothe the body and mind; and Citronella & Lemongrass provides freshness and natural protection with insect-repelling properties.
The new launch adds to the BioVital and the Ballet Baby jelly soap range.
One of its flagship brands, Luron, has gained significant recognition for its range of skincare and hygiene products.
Its commitment to excellence is reflected in its extensive product portfolio, which includes perfumes, deodorants, hair care solutions, nail polish, colour cosmetics, men’s grooming essentials, and baby care products.
The brand emphasizes sustainability by incorporating eco-conscious packaging and ethically sourced ingredients, aligning with modern consumer preferences.
Beyond Luron, Buyline Industries has diversified its product range to include Avena Sativa, a line of skincare products enriched with oat extracts known for their soothing and moisturizing properties.
The company also produces a variety of toilet soaps, catering to different skin types and preferences.
Additionally, its colour cosmetics segment features a selection of makeup products designed to enhance beauty while maintaining skin health.
Recently, the brand revolutionized the packaging of its bestselling products, including those of its aloe vera gel and dermaclear pimple cream.
The launch comes at a time when the herbal soap market in Kenya is growing rapidly, driven by increasing consumer awareness of natural skincare and the benefits of eco-friendly personal care products.
As of 2022 the natural soap market in Kenya constituted less than 10% compared to 2025 projections that indicate a 20% market share, according to Fem Hub.
According to a report published by Business Research Insights, the global herbal soap market, valued at USD 0.21 billion in 2024, is expected to reach USD 0.36 billion by 2033, reflecting a CAGR of 6.18%.
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