RoC introduces ageing initiative to advocate for well-being and healthy skin
Through these efforts, RoC Skincare is redefining ageing, not as a process to be feared, but as an opportunity for empowerment, confidence, and holistic well-being.
USA – RoC, a USA-based skincare brand, has unveiled its Empowered Ageing initiative, a program that merges advanced skincare science with mental health advocacy.
This initiative is designed to support women in their ageing journey by providing expert-backed education, clinically proven skincare solutions, and emotional wellness resources.
The RoC Longevity Council, a collective of dermatologists, ageing science experts, and wellness professionals, will guide research and product development.
RoC has also established a research fund at Brown University’s Centre on the Biology of Ageing, aiming to deepen scientific understanding of ageing and its impact on skin health.
A key component of the initiative is a study on RoC’s Line Smoothing Eye Cream, which demonstrated that consistent use over eight weeks could visibly reduce apparent eye age by up to seven years.
This research underscores the connection between skin appearance and emotional well-being, reinforcing the idea that feeling good about one’s skin can enhance overall optimism.
Hillary Hutcheson, chief marketing officer at RoC Skincare, “Optimism and clinically-proven efficacy have been at the core of our brand ethos for years, and these new efforts further our commitment to supporting women through their ageing journey.”
“Our Empowered Ageing initiative equips women at every stage of life with resources to make smarter, proactive choices that can impact longevity and skin health as we get older.”
In addition, RoC continues its partnership with the SeekHer Foundation, a nonprofit dedicated to women’s mental health.
Together, they have launched the Empowered Ageing Support Program, which includes downloadable guides, online group sessions, and monthly activities to foster community and self-care among women navigating the ageing process.
Through these efforts, RoC Skincare is redefining ageing, not as a process to be feared, but as an opportunity for empowerment, confidence, and holistic well-being.
RoC Skincare is set to host a three-day pop-up event in New York City from June 11 to 13, offering visitors an interactive experience centered around its Empowered Aging initiative.
According to the brand, the attendees will have the opportunity to undergo this analysis and consult with a dermatologist to discuss their results.
In addition to showcasing its innovative approach to skin health, RoC will distribute samples of its Line Smoothing Eye Cream, a product clinically proven to enhance the appearance of the delicate eye area.
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