Amorepacific taps into AI for hair and personalized beauty consultation

SOUTH KOREA – Amorepacific Corporation, a South Korean beauty and cosmetics chaebol, has introduced two groundbreaking AI-driven initiatives aimed at revolutionizing hair care and personalized beauty consultations.

These advancements underscore the company’s commitment to integrating cutting-edge technology with dermatological expertise to enhance consumer experiences.

The first initiative focuses on AI-powered hair research, leveraging machine learning and molecular simulation to identify peptides that strengthen hair. 

Amorepacific’s research team simulated interactions between various peptide sequences and hair components, predicting which formulations would be most effective in improving tensile strength by employing molecular docking techniques. 

This AI-driven approach significantly accelerates the discovery process, allowing researchers to screen extensive peptide libraries more efficiently than traditional methods. 

Once promising candidates were identified, they underwent rigorous testing on actual hair samples, demonstrating notable improvements in tensile strength. 

The company envisions incorporating these peptides into future hair care formulations designed to repair and prevent damage, further solidifying its position as a pioneer in scientific beauty innovation.

Complementing its research efforts, Amorepacific has also introduced Amore Chat, an AI-powered chatbot designed to provide personalized beauty consultations on its official online store, Amore Mall. 

This generative AI chatbot offers real-time product recommendations, compares options, and summarizes customer reviews to enhance the shopping experience. 

Built upon Amorepacific’s extensive database of product and customer information, Amore Chat delivers highly relevant and accurate suggestions tailored to individual beauty concerns. 

According to the company, as users interact with the chatbot, its performance continually improves through ongoing learning and personalisation. 

In addition, the chatbot features an image-based search function, enabling customers to upload photos and find similar products, thereby streamlining the browsing experience, especially on mobile devices.

By integrating AI into both scientific research and consumer interactions, Amorepacific is redefining the beauty industry’s approach to innovation. 

The company’s dual focus on advanced biomaterial discovery and personalized digital consultations exemplifies its dedication to merging technology with skincare expertise.

As AI continues to evolve, Amorepacific’s initiatives set a precedent for how beauty brands can harness artificial intelligence to create more effective, tailored solutions for consumers worldwide.

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.