Meiyume and Intercos join forces to revolutionize beauty industry
The two companies aim to streamline product development, enhance agility, and support brands in scaling their operations with greater speed and efficiency.
CHINA – Meiyume, a Chinese beauty and cosmetics brand, has partnered with Intercos Group, a leading cosmetic contract manufacturer, to accelerate beauty industry growth across Southeast Asia, marking a significant milestone in the region’s cosmetics sector.
As part of the agreement, Intercos’ Chinese entities will serve as the official suppliers of bulk and semi-finished products for Meiyume, ensuring a seamless integration of high-quality formulations into Meiyume’s manufacturing processes.
This arrangement not only strengthens Intercos’ commercial presence in the region but also provides beauty brands with access to a reliable production entity that holds full halal certification, a crucial factor in catering to Southeast Asia’s diverse consumer base.
Thierry Rabu, CEO of Meiyume, stated, “This partnership complements our turnkey service model by integrating Intercos’ best-in-class formulation expertise with Meiyume’s end-to-end deployment across all beauty categories.”
“It empowers us to deliver world-class innovation, reliability, and agility, enabling our beauty clients to scale with greater speed and success.”
The collaboration is designed to be mutually beneficial, leveraging Intercos’ advanced formulation expertise while enabling Meiyume to expand its capabilities in delivering innovative, market-ready beauty solutions.
The two companies aim to streamline product development, enhance agility, and support brands in scaling their operations with greater speed and efficiency.
This collaboration is expected to drive long-term value creation, positioning both Meiyume and Intercos as key players in the evolving beauty landscape of Southeast Asia.
As the beauty industry continues to evolve, this partnership sets a precedent for how global companies can collaborate to drive regional growth.
Recently, Meiyume redefined beauty packaging and formulation by combining a global reach with localized expertise.
Through its Beauty Intelligence Platform (BIP), the company harnesses consumer sentiment analysis and trend forecasting, ensuring brands stay ahead in evolving markets.
Meiyume optimizes costs and mitigates risks while maintaining quality and regulatory compliance with hybrid, dual sourcing strategies.
Sustainability remains a cornerstone of its innovation, exemplified by Carbon Capture Resins, which significantly reduce CO2 emissions at the raw material stage.
By integrating AI-driven insights and region-specific sourcing, Meiyume empowers beauty brands to navigate complexity while driving efficiency and market agility.
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