H&M Beauty teams up with Chupa Chups to launch candy-inspired lip care collection

SPAIN – H&M Beauty, the cosmetics and personal care division of the global fashion retailer H&M,  is set to unveil a limited-edition collaboration with Chupa Chups, a Spanish confectionery brand,  bringing candy-inspired scents to its first-ever global beauty collection. 

Launching in July 2025, the collection transforms iconic lollipop flavours into playful beauty essentials, blending sensorial indulgence with functional skincare and makeup.

The collection features an overnight lip mask, lip glosses, and a fragranced facial mist, each infused with Chupa Chups’ signature flavours. 

The Lip Swirl Overnight Mask is scented with Strawberry Cream and Choco Vanilla, the Juicy Duo Lip Balm is available in Cherry and Watermelon, while the Fruity Fusion Lip Oil Trio offers a glossy finish with scents of Apple, Watermelon, and Cherry. 

In addition, the lineup includes the Cherry Splash Hair & Body Mist, which provides a refreshing burst of fragrance designed to linger throughout the day.

Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle, stated, “We’re beyond excited that Chupa Chups has inspired H&M Beauty’s new limited edition drop! This collection brings a deliciously playful twist to beauty, transforming everyday routines into indulgent experiences infused with our signature Forever Fun spirit.”

The collection will be available online and in-store, inviting beauty enthusiasts to relive the joy of childhood through indulgent self-care.

This launch follows H&M Beauty’s recent unveiling of a limited-edition summer fragrance collection that capitalises on the growing trend of gourmand-inspired scents. 

This collection features three captivating fragrances: Sun-Kissed Caramel, Posh Pistachio, and Wild Strawberry, each designed to evoke the warmth and indulgence of summer. 

According to the company, this collection is designed to complement summer moments.

These scents are crafted with rich, edible notes that create a luxurious and inviting olfactory experience.

The collection includes a variety of products, such as eaux de toilette (EDT), body perfume mists, hand creams, glow body oils, and body mists, all designed for layering to enhance the fragrance experience. 

Posh Pistachio blends pistachio, almond, and sandalwood for a nutty yet elegant scent, while Wild Strawberry delivers a playful and fruity fragrance with hints of strawberry and violet.

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