House of Aurae expands footprint with launch of personalized fragrances in India
These formulations are specifically crafted to suit Indian climatic conditions.
INDIA – House of Aurae, a fragrance brand, has launched into India’s premium fragrance market, expanding its offering with a collection of perfumes, body mists, and hair mists designed to deliver a personalized scent experience.
According to the brand, they use fragrance oils sourced from France while blending and bottling its products locally, with formulations specifically crafted to suit Indian climatic conditions.
Its eau de parfums are designed to last up to ten hours, while its hair mists, an emerging category in India’s fragrance space, are specially formulated to fragrance the hair without damage and to enhance shine.
House of Aurae is a unisex brand that celebrates scent as a means of personal expression, offering products with perfume concentrations of up to 30% for long-lasting wear.
Ishi Agarwal, founder of House of Aurae, stated, “The fragrance industry is rich with creativity, yet often the deeper connection between scent and self gets overlooked.”
“We believe fragrance is personal, emotional, and deserves understanding.”
The brand is available through retailers like V Perfumes UAE, offering a range of scents that blend tradition with modern styles.
Some of their notable scents include: Alora, Zenith, Evara, Veil, and Cosmic.
In addition, they offer a range of body mists tailored for women, including Illume, Lunaire, Celestia, and Eclipse.
The launch comes at a time when India’s fragrance market is experiencing rapid growth, driven by evolving consumer preferences, rising disposable incomes, and the increasing influence of social media and e-commerce.
According to a report by Statista, the Indian fragrance market is projected to generate USD 325.64 million in revenue by 2025, with an annual growth rate of 2.48%.
The perfume segment, specifically, is expected to grow by USD 2.19 billion between 2024 and 2029, at a CAGR of 17.9%.
Meanwhile, H&M Beauty recently unveiled a limited-edition summer fragrance collection that embraces the growing trend of gourmand-inspired scents.
This collection features three captivating fragrances: Sun-Kissed Caramel, Posh Pistachio, and Wild Strawberry, each designed to evoke the warmth and indulgence of summer.
The collection includes a variety of products, such as eaux de toilette (EDT), body perfume mists, hand creams, glow body oils, and body mists, all designed for layering to enhance the fragrance experience.
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