Givaudan expands footprint with acquisition of majority stake in Vollmens Fragrances
This acquisition reinforces Givaudan’s commitment to co-creating with regional players to deliver tailored, innovative solutions that resonate with local consumers.
USA – Givaudan has announced the acquisition of a majority stake in Brazil’s Vollmens Fragrances Ltd, as a strategic move to deepen its footprint in Latin America.
This acquisition aligns with Givaudan’s 2025 growth strategy, which emphasizes expanding its presence among local and regional customers in high-growth markets.
Vollmens, an award-winning fragrance house based in Saltinho, Brazil, has been operating since 2004 and serves markets across Latin America, Central America, Africa, and North America.
The partnership is poised to enhance Givaudan’s capabilities in catering to the fast-growing mid-sized customer segment in Latin America.
Vollmens brings a team of 180 professionals and a strong reputation for agility, creativity, and high-quality fragrance solutions across fine perfumery, personal care, home care, and pet care categories.
According to the agreement, the founding family executives, Nestor Francisco Mendes and Rinaldo José Mendes, will continue to lead the company, ensuring continuity and leveraging their deep market knowledge.
Gilles Andrier, CEO of Givaudan, stated, “Acquiring a majority stake in Vollmens Fragrances fits perfectly with our 2025 strategy to expand our presence with local and regional customers.”
“This partnership will also further strengthen our business in the high-growth markets of Latin America and we look forward to building a bright future together with the Mendes family.”
According to Givaudan, Vollmens’ business would have contributed approximately CHF 25 million in incremental sales to its 2024 results on a pro forma basis.
The transaction, funded through existing resources, is expected to close in the second half of 2025.
However, the financial terms of the deal remain undisclosed.
Both parties have also retained the option to increase Givaudan’s shareholding in the future, signalling a long-term commitment to collaborative growth.
This acquisition not only reinforces Givaudan’s leadership in the fragrance industry but also underscores its commitment to co-creating with regional players to deliver tailored, innovative solutions that resonate with local consumers.
This comes after Givaudan recently unveiled ChériScentz, an innovative fragrance design tool aimed at enhancing sensuality in perfumery.
This latest advancement aligns with the company’s ongoing commitment to neuroscience-driven scent technologies, complementing its existing portfolio, which includes MoodScentz+, VivaScentz, and DreamScentz.
Developed in Brazil, ChériScentz leverages G-Evocations, a specialized method that evaluates fragrance sensuality through visual stimuli.
This patent-pending algorithm is the result of extensive research conducted by Givaudan’s Health and Wellbeing Centre of Excellence, ensuring high discrimination, quality results, and consumer relevance across diverse markets.
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