Africa Home and Personal Care Expo to launch first-ever East African edition in Nairobi

KENYA – With anticipation building across the region’s consumer goods industry, FW Africa is set to launch the first-ever East African edition of the Africa Home and Personal Care Expo, scheduled to take place from July 2 to 4, 2025, at the Sarit Expo Centre in Nairobi, Kenya.

The event is set to become a central hub for innovation, collaboration, and market development across the beauty, personal care, and home care sectors.

This event will bring together manufacturers, distributors, retailers, regulatory bodies and suppliers of new technologies that shape the future of Africa’s beauty, home, and personal care industries as well as beyond.

The event will also feature technical sessions and panel discussions designed to address regional challenges and unlock new business opportunities.

This event will be co-located with the renowned AFMASS Food Manufacturing Expo Eastern Africa, which is celebrating its 10th anniversary in the market.

The co-location of these events is expected to attract over 8,000 trade visitors and conference delegates, with more than 150 local, regional and international companies exhibiting innovations that will drive change across the sectors.

The expo will feature a diverse lineup of exhibitors, including Lush Hair, Mc Dave Holdings Limited, Tharaka Honeybee Products, Mizizi Njiru Limited, Mark4 Skincare, Pwani Oil Products Limited, and IFF, with IFF also serving as the event’s sponsors.

The expo’s exhibition halls will showcase a range of products and innovations within the beauty, home, and personal care industries.

This includes skincare, cosmetics, hair care, laundry care, fragrances, bath items, baby and feminine hygiene products, and kitchen cleaning products.

Attendees can expect a dynamic showcase of the latest in product formulation, sustainable packaging, digital traceability, and AI-driven manufacturing solutions. 

The Africa Home and Personal Care Expo will serve as a strategic platform for professionals, innovators, and consumers to exchange ideas, launch new products, and showcase sustainable practices that will shape the future of the industry.

Organisations looking to showcase their innovations and solutions are encouraged to book exhibition booths while spaces are still available. 

Meanwhile, other colocated expos are the Africa Fresh Produce Expo and the Africa Hotels & Restaurants Expo, further expanding the opportunities for cross-sector collaborations and business engagements.

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