Aurelia expands its portfolio with new beauty supplement range
The launch aligns with a broader beauty industry trend emphasizing wellness from within.
UK – Aurelia, a London-based health and wellness brand, has made a significant entry into the beauty supplement sector with the launch of a new range targeted at enhancing hair, skin, and nail health.
This move represents a strategic pivot towards “cellular vitality,” with the brand seeking to deliver holistic beauty solutions that address both inner well-being and outer radiance.
The new beauty supplement collection comprises six targeted products: Hair Perfection, Skin Perfection, 3-in-1 Perfection, Hair Revive, Collagen Revive, and Absolute Beauty.
At the centre of the range is a patent-pending Eternacell® complex—a blend of ergothioneine, resveratrol (from Japanese knotweed), niacinamide, and zinc.
This proprietary combination is formulated to energize cells, thereby enhancing skin glow, strengthening hair, and boosting nail resilience.
Akash Bedi, CEO North America and Europe at Aurelia, stated, “This has been blended with other potent ingredients which add value, and we are trying to bring something unique, distinguished, backed by science and proven by consumers into the market.”
“We are trying to bring beauty in supplements through cellular science, and this is a space that is driving a lot of attention, not only in beauty, but overall women’s health as well, such as with menopause.”
Clinical studies underpin the range’s claims, over 800 people aged 25–55 participated in in-home trials, with results showing noticeable improvements in skin texture, hydration, radiance, and hair and nail strength after just 21 days.
High consumer satisfaction was reported, with 83% satisfied after the trial period.
The supplements are rooted in extensive scientific research into immune health, the microbiome, and cellular rejuvenation.
They are formulated under the guidance of leading researchers and nutritionists, including Dr. Jonathan Lane and Dr. Euridice Castañeda.
Aurelia’s expansion into the supplements market aligns with a broader beauty industry trend emphasizing wellness from within.
By focusing on cellular health and combining potent, evidence-based ingredients, Aurelia aims to bridge the gap between topical skincare and internal nutritional support.
Aurelia focuses on boosting, protecting, and repairing the skin, hair, and body from within.
As a certified B Corp™, the brand places sustainability at the core of its operations—from ingredient sourcing to eco-conscious packaging.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
