Beiersdorf reports USD 6B sales in  H1 FY25 despite slow market growth

GERMANY – Beiersdorf has posted €5.2 billion(USD 6.03 billion) in sales for the first half of 2025, reflecting a modest organic growth of 2.1% compared to the previous year, but a marked slowdown from the 7.1% organic growth seen in H1 2024. 

This slower market growth, particularly evident in the global skin care sector, led the company to adjust its full-year guidance to expect around 3% organic sales growth, down from an earlier forecast of 4%-6%.

The operating result (EBIT), excluding special factors, was €836 million (USD 971.68 million), slightly below the prior year’s €838 million(USD 974 million), with a marginal decline in EBIT margin from 16.2% to 16.1%.

 Profit after tax declined to €561 million (USD 651.94 million) from €590 million (USD 682.11 million) in H1 2024. 

Despite these pressures, investments rose, with capital expenditure climbing from €171 million (USD 198.72 million) to €214 million (USD 248.69 million), underlining Beiersdorf’s commitment to innovation and growth even amid softer market conditions.

Vincent Warnery, CEO of Beiersdorf, noted that the market faced slower than expected growth, notably in the second quarter and into July 2025, but emphasized a strong innovation pipeline expected to boost performance in the latter half of the year. 

Key product launches, such as Epicelline in the Eucerin brand, have already demonstrated success, and the upcoming NIVEA Epigenetics Serum launch is anticipated to significantly contribute to growth and restore NIVEA to a stronger trajectory.

The consumer business, which accounts for roughly 84% of group sales, experienced an organic growth of 1.9%, with strong performances from derma brands like Eucerin and Aquaphor growing 11.4%. 

NIVEA grew modestly at 2.5%, while the luxury brand La Prairie declined 17.5%, facing challenges from a tough market environment in China and decreased travel retail demand. 

Meanwhile, the Tesa industrial segment delivered stable results with a 3.0% growth, driven by electronics manufacturing demand shifts.

According to the company, currency volatility had mixed effects, boosting sales in North America and Asia but compressing margins in the Tesa segment. 

Beiersdorf’s e-commerce business posted notable growth, such as 24% in China, partially offsetting geographical and market-specific headwinds.

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