Rodrigo Pizarro takes helm as CEO of L’Oréal Korea
Rodrigo is expected to strengthen L’Oréal Korea’s competitive position in both domestic and international beauty markets.
SOUTH KOREA – L’Oréal Korea has nominated Rodrigo Pizarro as its new CEO, effective August 4, 2025.
In his new role, Pizarro aims to lead L’Oréal Korea into its next growth phase by emphasizing strategic leadership, digital innovation, and people-focused management.
This appointment is expected to strengthen L’Oréal Korea’s competitive position in both domestic and international beauty markets by leveraging Pizarro’s broad experience in digital transformation and global leadership.
He expressed gratitude for his new role, stating, “It’s an honour to serve as CEO of L’Oreal Korea in the birthplace of K-beauty, a force that continues to shape global beauty trends. Since the founding of L’Oreal Korea in 1993, our partnership with the Korean industry has been vital.”
Pizarro brings over 30 years of extensive global experience within the L’Oréal Group, having joined L’Oréal Portugal in 1993 and held numerous senior leadership roles across Europe, South America, and the Asia-Pacific region.
Most recently, in 2023, he served as the Chief Transformation Officer for L’Oréal’s South Asia Pacific, Middle East, and North Africa (SAPMENA) region, where he promoted data-driven decision-making in commercial, marketing, and operations functions.
His previous roles include leading the Consumer Products Division in Venezuela and Hungary and serving as country manager in Venezuela, Portugal, Australia, and New Zealand.
Notably, during his leadership in Australia and New Zealand, Pizarro spearheaded a company-wide digital transformation that introduced AI-powered business models, driving unprecedented growth.
Meanwhile, L’Oréal recently reinforced its position in the luxury fragrance market by acquiring a stake in BornToStandOut, a South Korean luxury perfume brand founded in 2022 by Jun Lim.
This investment was made through L’Oréal’s corporate venture capital fund, BOLD, in a Series A funding round co-led with the U.S.-based Touch Capital fund.
BornToStandOut is recognized for its bold, unisex fragrances that challenge traditional perfumery conventions, combining unusual ingredients like maple syrup, rice, coffee beans, and even gasoline to create provocative and unique scent profiles.
L’Oréal aims to accelerate BornToStandOut’s expansion in international markets, especially physical retail presence in Europe and the United States, beyond its current footprint in more than 60 countries worldwide.
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