Kenvue study reveals personal care routines’ impact on health and well-being

USA – Kenvue has unveiled a new consumer trends report titled A New View of Care: The Power of Personal Care Routines, highlighting how personal care is increasingly seen as essential to overall health and well-being. 

Based on a global survey of over 10,000 consumers across 10 countries, the report provides important insights into how personal care is being redefined.

The report reveals a significant shift in consumer attitudes, with 88% of people worldwide acknowledging that their personal care routines positively impact their health, moving beyond just appearance to embrace a holistic approach to self-care.

Despite 73% of consumers spending less than 30 minutes on daily personal care, consistency in these routines is crucial. 

Those dedicating at least 15 minutes report better health outcomes, underscoring that even short, regular habits can have significant benefits.

Younger generations, particularly Gen Z and Millennials, are leading this movement toward preventive care. 

Many express regret about not starting personal care routines sooner, recognizing these habits as vital for ageing well and maintaining long-term health. 

This indicates a growing awareness of personal care as a lifelong practice rather than a periodic or cosmetic activity.

The report also highlights the mixed landscape of information sources. While 62% of consumers trust healthcare professionals most for advice, 80% rely on digital platforms to learn about personal care. 

Social media influencers, though influential in reach, are trusted by only about one-third of younger consumers, reflecting a disconnect between popularity and credibility.

Consumers prefer simple, science-backed products that are easy to integrate into daily life, especially as the personal care market becomes increasingly complex. 

This preference for straightforward solutions aligns with the desire for consistent and effective routines that don’t overwhelm.

Kenvue’s findings illustrate how personal care routines have become a powerful force in health culture, combining physical benefits with emotional well-being. 

By emphasizing routine simplicity, trusted guidance, and prevention, the report paints a picture of modern consumers who are proactive about their health and value authenticity.

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