Mamaearth expands its D2C platform to the Middle East
This expansion allows Mamaearth to directly serve consumers in the region with its toxin-free, natural personal care products, catering to growing demand beyond India.
MIDDLE EAST – Indian personal care brand Mamaearth has officially launched its direct-to-consumer (D2C) online platform in Saudi Arabia, Oman, Qatar, and Bahrain.
This marks a strategic expansion into the Gulf Cooperation Council (GCC) region, broadening Mamaearth’s reach beyond India and enabling it to serve consumers in these key Middle Eastern markets directly.
This launch allows consumers in these countries easy access to Mamaearth’s range of natural wellness and beauty products through its dedicated e-commerce platform.
By entering these markets digitally with a strong D2C model, Mamaearth strengthens its global footprint, leveraging its popularity and reputation as a trusted natural personal care brand.
This expansion is aligned with the increasing consumer preference for chemical-free and environmentally conscious products in the Middle East, positioning Mamaearth well to tap into a growing market of health- and eco-conscious buyers.
According to a report published by Beautyworld in collaboration with BeautyMatter, the Middle East and North Africa (MENA) beauty and personal care market is projected to reach $60 billion by 2025, up from USD 46 billion in 2023, making it one of the fastest-growing beauty markets globally.
The brand’s presence online in these four Gulf countries also reflects its ambition to provide safe, effective, and natural personal care solutions internationally while ensuring quality and customer experience through direct sales channels.
Mamaearth is known for its natural, toxin-free, and MadeSafe-certified personal care products.
The brand’s portfolio includes skin care, hair care, and baby care items that are dermatologically tested, FDA approved, and crafted with safe ingredients to cater to sensitive skin types.
Among its popular offerings are gentle baby care products, natural mosquito repellent patches, toxin-free sunscreens, face creams, shampoos, and toothpaste for kids.
Meanwhile, Honasa Consumer Ltd., the parent company of Mamaearth, achieved its highest-ever quarterly revenue in Q1 FY26, reaching ₹595.3 crore(USD 68.04 million).
This marked a 7% year-on-year increase, underscoring the brand’s continued momentum in India’s competitive personal care market.
Net profit rose modestly by 2.5% to ₹41.3 crore(USD 4.72 million), but the sequential jump from the previous quarter’s ₹24.9 crore reflected strong operational recovery.
The company’s EBITDA stood at ₹46 crore(USD 5.26 million), with margins improving to 7.7%, a 264 basis point gain compared to the same period last year.
Mamaearth’s sister brand, The Derma Co., also posted impressive growth, with its face cleansers joining serums and sunscreens in crossing the ₹100 crore(USD 11.43 million) annual recurring revenue threshold.
