TheraBreath expands oral care line with new toothpaste launch
The product aims to integrate seamlessly into daily dental routines, combining efficacy with a premium sensory experience to nurture consumer confidence in oral health and fresh breath.
USA – TheraBreath, an American oral care brand, has expanded its oral care line with the launch of a new range of dentist-formulated, clinically tested toothpastes designed to deliver the brand’s trademark fresh breath in a new format.
The new toothpaste line comes in three variants: Healthy Gums Toothpaste, Deep Clean Toothpaste, and Whitening Toothpaste.
According to the brand, each product addresses specific oral health needs, including plaque reduction, gingivitis prevention, germ elimination, and enamel-safe whitening.
Developed to complement their popular oral rinses, these toothpastes contain premium ingredients, including stannous fluoride and deliver up to 12 hours of fresh breath.
The Healthy Gums variant targets plaque and gingivitis with a refreshing Clean Mint flavour featuring peppermint, spearmint, and green tea.
Deep Clean toothpaste combats 99.9% of harmful breath-causing germs with a Fresh Mint blend of peppermint, eucalyptus, and lemon.
The Whitening toothpaste is peroxide-free, designed to remove surface stains and polish teeth with a Dazzling Mint flavour that blends mint, menthol, and coconut water.
This launch responds to increasing consumer demand, including a notable TikTok viral following, extending TheraBreath’s expertise in breath-freshening oral care beyond mouth rinses into the toothpaste category.
Therabreath’s product portfolio includes a range of oral rinses targeting fresh breath, gum health, dry mouth relief, and whitening, each designed to support the oral microbiome and cater to sensitive mouths.
Its popular variants include Mild Mint, Icy Mint, and Rainforest Mint, alongside specialized formulas for whitening and gum support.
In addition, TheraBreath also offers throat sprays and lozenges, all developed to deliver long-lasting freshness and clinical-grade care.
The launch comes at a time when the market for toothpaste in the United States is experiencing steady growth, driven by rising consumer awareness around oral health and increasing demand for specialized formulations.
According to a report by IMARC Group, the U.S. toothpaste market was valued at USD 5.3 billion in 2024 and is projected to reach USD 7.2 billion by 2033, growing at a CAGR of 3.04%.
In a similar move, Listerine recently launched a limited-edition mouthwash in a refreshing Watermelon Mint flavour.
This new product is alcohol-free, offering a mild, less intense taste while providing 24-hour protection against germs that cause bad breath when used twice daily.
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