Swiss Beauty expands with launch of Swiss Beauty Care line
The launch marks a significant new chapter in Swiss Beauty’s growth journey, as it confidently steps into the skincare arena with a focus on quality, innovation, and consumer trust.
INDIA – Swiss Beauty, an Indian beauty and cosmetics brand, has officially entered the skincare market with the launch of its new product line, Swiss Beauty Care.
This milestone marks the brand’s evolution from a makeup leader into a comprehensive beauty brand offering both makeup and skincare solutions.
The skincare debut features a range designed to cater to diverse skin needs, incorporating advanced formulations enriched with beneficial ingredients.
Notably, the line includes a Face Wash infused with 2% Niacinamide, Marigold Extract, Ceramide Complex, and Glycolic Acid for gentle cleansing and brightening, as well as a Face Toner containing 3% Niacinamide, Cucumber Extract, Rose Water, and Lactic Acid to soothe, reduce blemishes, and soften the skin.
These carefully crafted products emphasize skin health and nourishment, reflecting Swiss Beauty’s commitment to innovation and quality in their expanded beauty offerings.
Mohit Goyal, Co-Founder & Director of Swiss Beauty, stated, “This new range is a natural extension of our promise to combine science-backed actives with nurturing natural ingredients to meet the evolving needs of Indian skin.“ Skincare is a growing focus area for us, and Swiss Beauty Care marks the beginning of a larger journey.”
The new skincare line follows the brand’s strategy of integrating skincare ingredients into its cosmetics products, a move exemplified by its earlier “Swiss Beauty Select” premium makeup collection infused with Vitamin E and Coconut Water Extracts.
This line is positioned within the premium segment and supports Swiss Beauty’s ambition to redefine beauty standards, now extending beyond makeup to holistic skin health with dermatologist-tested, vegan, and cruelty-free products.
This launch represents more than a new product range, it signals Swiss Beauty’s intent to establish a strong presence in the skincare segment by leveraging its deep market understanding and consumer insights gained over its 11 years in the Indian beauty industry.
The brand strategically plans to expand its distribution through exclusive relationships with multi-brand retailers, such as Nykaa, as well as its own e-commerce platforms and select offline retail points across India.
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