Anmol Sahai Mathur joins MARS Cosmetics as Vice President of Marketing
This leadership addition underscores MARS Cosmetics’ commitment to building a robust team to expand its market footprint in India.
INDIA – MARS Cosmetics, an Indian beauty brand, has named Anmol Sahai Mathur as its new Vice President of Marketing, marking a strategic move to boost the brand’s growth and presence across India.
His focus at MARS Cosmetics will be on strengthening the brand identity, expanding its digital presence, and creating creative, emotionally resonant marketing campaigns that foster strong consumer connections.
He brings a balance of creativity, data-driven storytelling, and structured leadership to this role, aiming to foster meaningful consumer conversations that reflect confidence and inclusiveness.
Mathur, who has over a decade of experience in digital marketing, brand building, and creator partnerships, is tasked with driving the brand’s growth from an emerging competitor to a household name.
His expertise lies in digital fluency, brand storytelling, and strategic insight into consumer behavior, key areas that will support the brand’s bold and inclusive beauty philosophy of “Makeup for Everyone.”
Mathur’s professional background spans leadership roles in content strategy and influencer marketing at prominent firms like Triller and Eloelo, as well as digital marketing leadership at the Open Network for Digital Commerce (ONDC).
Rishabh Sethia, Business Administrator at MARS Cosmetics, expressed enthusiasm about Mathur’s appointment, stating, “We are excited to welcome Anmol Sahai Mathur back to the MARS family. With his deep understanding of our brand and strong expertise in digital marketing, he is the right leader to guide our next phase of growth.”
“We believe his leadership will play a key role in expanding our reach and forming stronger bonds with customers nationwide.”
This leadership addition underscores MARS Cosmetics’ commitment to building a strong team to expand its market footprint in India, while maintaining its mission of delivering affordable, high-quality cosmetics that challenge traditional beauty standards.
MARS Cosmetics offers affordable, high-performance makeup products across various categories, including eyes, lips, face, nails, and tools.
Their range includes everything from foundations, concealers, and highlighters to lipsticks, eyeliners, eyeshadows, and makeup brushes—with over 650–700 SKUs currently available.
MARS is also setting up an in-house R&D lab to support innovation and product development.
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