Woolworths expands East Africa footprint with launch of Beauty Pad in Nairobi
The store provides customers with enhanced product variety and a specialized shopping environment focused exclusively on beauty and personal care.
KENYA – Woolworths has expanded its footprint in East Africa with the launch of its first Beauty Pad in Nairobi, Kenya.
This new Beauty Pad, located within the Woolworths store at Sarit Centre, marks a significant milestone for the retailer as its inaugural beauty-centric retail space on the continent.
The launch enhances Woolworths’ offerings by introducing a dedicated area focused on beauty products, thereby elevating the shopping experience and catering specifically to beauty enthusiasts in the region.
The introduction of the Beauty Pad complements Woolworths’ broader strategic plan to grow its presence across Kenya and upgrade the in-store experience at its branches.
The move aligns with trends in retail where consumers are seeking curated, specialized spaces that offer a wide range of quality beauty products and services under one roof.
This expansion into beauty retail in Nairobi reflects Woolworths’ commitment to meeting the evolving demands of East African consumers and capitalizing on the growing cosmetics and personal care market in the region.
Woolworth’s fiscal year 2025 financial report
Woolworths Holdings Limited recently released its financial results for the fiscal year ending June 29, 2025, revealing a mixed performance across its core divisions.
Group revenue rose to R80.2 billion(USD 4.64 billion), mainly driven by strong growth in the food segment, which saw turnover increase by 9.1% and online sales surge by 37.2%, with Woollies Dash expanding by 49.2%.
However, the Fashion, Beauty, and Home (FBH) division faced headwinds, with operating profit falling 17.7% to R763 million (USD 44.17 million) due to supply chain delays and muted consumer demand.
The Country Road Group also struggled, reporting a 6.2% decline in sales and a steep 71.7% drop in operating profit, reflecting broader retail challenges in Australia.
Despite a 20.9% rise in earnings per share from property disposals, headline earnings per share fell 24%, prompting Woolworths to cut its interim dividend by 27.7% to 107 cents per share as it focuses on operational efficiency and long-term shareholder value.
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