dsm-firmenich introduces new campaign to revolutionize beauty through scientific innovation
This campaign highlights DSM-Firmenich’s role as a key driver of innovation, blending science, nature, and emotion to create next-level beauty solutions for a healthier, more sustainable future in personal care.
SWITZERLAND – dsm-firmenich Beauty & Care has launched House of Science, a global campaign designed to transform the future of beauty through scientific innovation.
This campaign highlights the company’s deep global R&D expertise and celebrates the brilliant scientific minds that are shaping the next generation of beauty solutions.
The “House of Science” campaign reflects dsm-firmenich’s ambition to lead the beauty industry by combining scientific excellence with sustainability and purpose.
The company invests over €700 million(USD 829.1 million) annually in research and development, employing more than 2,000 scientists and engineers worldwide.
The company’s R&D efforts span biotechnology, microbiome research, data science, and phyto-expertise, all focused on advancing skin, hair, and sun care technologies that are effective, sustainable, and designed to improve everyday life.
Hendrik Reuter, Vice-President of Global R&D and Innovation, Beauty & Care, stated, “We are proud to be an innovation powerhouse in the beauty industry, elevating beauty through purpose and scientific impact.”
“Our House of Science represents a living ecosystem of innovation. It brings together award-winning technologies, deep scientific capabilities and expertise, and a collaborative spirit that fuels progress across the beauty industry.”
dsm-firmenich emphasizes integrating the essential, desirable, and sustainable by targeting ambitious sustainability goals such as achieving 90% biodegradable bioactives, 100% responsibly sourced natural ingredients by 2030, and net-zero carbon emissions by 2045.
The campaign portrays “House of Science” as a living ecosystem of collaborative innovation, bringing together award-winning technologies and deep scientific capabilities to fuel progress across the beauty sector.
The company positions itself as an innovation powerhouse, elevating beauty through purpose-driven scientific impact.
Their ongoing scientific leadership was recently showcased through pioneering skin health technologies demonstrated at industry events, including the IFSCC Congress 2025, which featured advanced skin mapping and microbiome-focused approaches.
This campaign represents a strategic vision where scientific innovation meets sustainability and consumer empowerment, aiming to revolutionize how beauty and care are understood and delivered globally.
Meanwhile, dsm-firmenich recently announced a 1% decline in sales in its Beauty & Care segment in the first half of 2025, reporting €1.989 billion(USD 2.17 billion), down from €2.007 billion (USD 2.19 billion) in the previous year.
According to the company, this performance is primarily due to weak end-user demand and customer destocking of sun filters.
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