PAC Cosmetics expands portfolio with new festive makeup collection
This festive launch reinforces the brand’s reputation for quality.
INDIA – PAC Cosmetics, an Indian beauty brand, has unveiled a new festive makeup collection that highlights a trio of key products designed to enhance festive season makeup looks.
The collection features the Intense Gel Coloured Eye Pencil, Studio HD Liquid Concealer, and Spotlight Long-Wear Kajal prominently.
Each product in the trio aims to deliver vibrant colour, long-lasting wear, and flawless coverage suited for celebration looks, targeting makeup enthusiasts who want glamorous eyes and a flawless complexion during festive occasions.
The Intense Gel Colored Eye Pencil offers intense pigmentation for vivid, colourful eye makeup. The Studio HD Liquid Concealer provides high-definition coverage to conceal imperfections seamlessly, enhancing the appearance of the skin.
Vaishnavi Jain, Head of Product Development at PAC Cosmetics, said,
“Festivals are about celebration, colour, and self-expression, and makeup should reflect that joy. With this collection, we wanted to give consumers top-notch products that make beauty easy, convenient, and fun.”
“Each product is designed to be intuitive yet impactful, meeting the evolving expectations of our customers.”
Meanwhile, the Spotlight Long Wear Kajal promises durable, smudge-proof eye definition essential for extended wear through festivities.
This festive launch from PAC Cosmetics reinforces the brand’s reputation for quality, pigment-rich products that cater to diverse skin tones and makeup styles, making it a sought-after choice for both everyday wear and special occasions.
The collection’s products are crafted with an emphasis on blendability, coverage, and longevity, ideal for the heightened demands of festive makeup looks.
In addition to this trio, PAC Cosmetics is renowned for creating a wide range of makeup essentials that are known for their versatility and affordability, including foundations, blushes, primers, compact powders, and makeup fixers, many of which are cruelty-free and suitable for various skin types.
This new festive collection thus builds on the brand’s commitment to quality and performance during peak celebration times, offering consumers makeup essentials that combine functionality with glamour.
The launch comes at a time when India’s cosmetics market is thriving, driven by rising disposable incomes, urbanization, and a growing youth population.
As of 2024, the market was valued at USD 14.6 billion, and it’s projected to reach USD 24.3 billion by 2033, growing at a 5.9% CAGR, according to a report published by IMARC Group.
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