Apparel Group introduces JKOSMEC skincare brand in major UAE hypermarket

UAE – Apparel Group, a UAE-based fashion and retail conglomerate company, has expanded its affordable K-Beauty offering in the UAE with the launch of the cruelty-free Korean skincare brand JKOSMEC in Carrefour hypermarkets and other major retail outlets across the country. 

This move is part of the Group’s strategy to meet rising regional demand for high-quality yet accessible skincare by introducing renowned international brands directly into everyday shopping destinations. 

JKOSMEC is renowned for its advanced Korean skincare technology, combined with naturally sourced, skin-friendly ingredients, that deliver targeted solutions for hydration, brightening, and anti-ageing.

The JKOSMEC range stands out for its cruelty-free formulations, which are paraben-free, low in alcohol, and utilise allergen-free fragrances. 

Notably, marine collagen is used instead of porcine-derived alternatives, aligning the products with GCC market preferences and consumer sensibilities. 

Manufactured in CGMP and ISO-certified facilities, JKOSMEC products embody premium quality at accessible prices, making them attractive to beauty-conscious consumers seeking effective skincare without the luxury price tag.

By launching JKOSMEC in Carrefour hypermarkets and select outlets, Apparel Group ensures that premium Korean beauty can be conveniently accessed by a broad demographic across the UAE, integrating skincare purchases into routine shopping trips. 

CEO Neeraj Teckchandani emphasized the Group’s commitment to accessibility in the beauty category, highlighting that JKOSMEC brings premium K-Beauty into everyday retail settings for greater consumer reach. 

Apparel Group, based in Dubai with over 2,300 stores and a portfolio of more than 85 brands globally, has been strategically positioning itself to cater to emerging beauty trends while offering consumers affordable options that do not compromise on quality or ethical standards. 

Apparel Group partners with Clarins to boost GCC presence

Apparel Group recently announced a strategic partnership with Clarins, the globally renowned French luxury beauty brand, to redefine the luxury beauty landscape across the GCC (Gulf Cooperation Council) region, with a special focus on Saudi Arabia. 

Over the next five years, the group plans to open more than 10 Clarins stores, leveraging its extensive retail network and deep regional market insights to bring Clarins’ premium skincare innovations closer to GCC consumers.

Neeraj Teckchandani, CEO of Apparel Group, highlighted the alignment of the partnership with Apparel Group’s vision to meet the rising demand for luxury skincare in the GCC, combining Apparel Group’s retail expertise with Clarins’ heritage of beauty innovation and excellence. 

This move exemplifies Apparel Group’s commitment to elevating the luxury beauty experience, driving sustainable growth, and reinforcing its leadership in the regional retail industry. 

The partnership capitalizes on the booming luxury beauty sector in the GCC, where categories like skincare are experiencing rapid growth amid a resilient, high-spending consumer base.

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