Kering expands Bottega Veneta with new fragrance line
The collection emphasizes both luxury and sustainability through its refillable bottle design.
FRANCE – Kering has deepened the Bottega Veneta fragrance line with the launch of the new “Mezzanotte” collection.
This collection consists of three new perfumes: Hinoki, Goodmorning Midnight, and Almost Dawn.
These fragrances are inspired by precious woods and essences from around the globe, showcasing a sophisticated, enveloping experience that builds on the brand’s inaugural fragrance line.
The Mezzanotte collection is named after the Italian word for midnight, reflecting the deep, rich character of the scents, while also nodding to Bottega Veneta’s Italian heritage.
Hinoki features notes of fir balsam, hinoki wood (used historically in sacred Japanese architecture), and patchouli, offering a calming and meditative forest walk sensation.
Goodmorning Midnight, with its blend of Thai oud, rose, and wild strawberry, offers a playful and festive spirit.
Almost Dawn combines chestnut, truffle, and vanilla for an intimate yet expansive fragrance inspired by the first light of a new day.
The perfume bottles are designed with a nod to Bottega Veneta’s Venetian heritage, featuring organically shaped glass inspired by traditional Murano glassblowing and a base of black Marquina marble reminiscent of Venetian architecture.
According to the brand, the collection is available at Bottega Veneta stores and exclusively at Bergdorf Goodman in New York City.
This move comes after Kering recently issued a €750 million (USD 850.5 million) bond as part of its strategy to strengthen its presence in the luxury beauty and personal care sector.
This strategic plan aligns with the company’s active liquidity management, ensuring financial flexibility to support its growing beauty division, Kering Beauté.
The bond carries a 3.125% interest rate and has a 4.5-year maturity, reflecting strong investor confidence in Kering’s financial status.
The bond issuance is expected to fund various initiatives within Kering Beauté, which oversees the development and management of beauty lines for the group’s fashion brands, including Bottega Veneta, Balenciaga, and the recently acquired high-end fragrance house, Creed.
However, Kering has not disclosed specific spending plans; the proceeds could be directed toward product development, marketing efforts, and potential acquisitions.
The company holds a BBB+ credit rating from Standard & Poor’s, indicating a relatively low-risk investment.
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