Olay Body and Secret team up to introduce ‘Wicked’ inspired line
Secret’s products offer protection with triple defence against sweat triggered by stress, heat, or activity.
USA – Olay Body and Secret have partnered with Universal Pictures to launch the limited-edition “Wicked: For Good” collection, inspired by the acclaimed witches of Oz, Elphaba and Glinda, ahead of the film’s premiere on November 21, 2025.
The collection includes serum-infused body washes and clinical-strength deodorants that combine advanced skincare technology with captivating scents designed to elevate everyday body care routines from ordinary to magical.
The “Wicked: For Good” line features two enchanting fragrances: “Couldn’t Be Lovelier,” inspired by Glinda, which offers a fruity aroma blending raspberry and sparkling bubbles for a charming, pink girl perfection vibe; and “Wickedly Wonderful,” channeling Elphaba’s untamed magic with rich cashmere wood and zesty lime notes, appealing to those who embrace boldness and individuality.
The Olay body wash in this collection is enriched with a hydrating serum blend including niacinamide, pro-vitamin B5, and hyaluronic acid, supported by lamellar technology to boost moisture retention for soft, radiant skin.
Infused with pro-hyaluronic acid, these deodorants help maintain a healthy skin barrier while applying clear, allowing wearers to stay fresh and confident all day long.
This collaboration brings the theatrical magic of Wicked into daily life, encouraging consumers to express their unique confidence and inner power through sophisticated, effective body care products.
Olay and Secret recently unveiled their limited-edition Summer Fizz Scent Collection, expanding their product portfolio.
The collection features serum-infused body washes from Olay and clinical strength antiperspirants from Secret.
The collection features three scents: Strawberry Fizz, Watermelon Fizz, and Mandarin Fizz.
The Olay Summer Fizz Body Wash Collection combines skin-friendly ingredients, including niacinamide, pro-glycerin, lipids, and a hyaluronic serum complex, to deliver intense hydration and rejuvenate dry skin.
Enriched with pro-hyaluronic acid, the Secret Clinical Summer Fizz Collection strengthens the skin’s moisture barrier while delivering 72-hour protection against sweat caused by stress, heat, and activity.
Recently, Olay launched a super serum body wash to promote self-care, which can be easily incorporated into shower routines.
The new product contains five key ingredients: niacinamide, vitamins E and C, beta-hydroxy acid (BHA), collagen peptide, and advanced skin-delivery technology, providing a Skincare Superpower for your shower.
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