Lancôme marks 90-year milestone with unveiling of exclusive holiday universe
This celebration is a masterful blend of artistry, heritage, sensory innovation, and personalized beauty care.
FRANCE – Lancôme is marking its 90th anniversary with a spectacular celebration that highlights its legacy of beauty, innovation, and joy.
Central to this milestone is the exclusive “Rose Ice-Hotel” pop-up at Incheon International Airport in Korea, created in collaboration with artist Cai Guo-Qiang and L’Oréal Groupe Travel Retail.
This installation features a dazzling Paris Rose centerpiece sculpted from acrylic to resemble ice, symbolizing Lancôme’s iconic emblem and French heritage.
According to the brand, visitors journey through thematic ice sculptures like the Ice Arc de Triomphe and encounter a gallery showcasing rare and vintage Lancôme products alongside modern favorites.
The experience also offers unique sensory elements, including the “Ice Absolue Bar,” where the signature Lancôme fragrance “Rose on the Moon” inspires a vanilla-flavored Korean shaved ice dessert, merging French elegance with Korean culture.
In addition, guests can enjoy personalized skincare consultations using Lancôme’s cutting-edge Skin Screen technology at the VIP Ice Beauty Salon, emphasizing a tailored approach to beauty in this festive setting.
Complementing the physical celebration, Lancôme launched the “Happiness Express” exhibition in Shanghai, featuring five themed zones that trace the brand’s heritage through iconic artworks, products, and narratives.
This includes landmark scents from the brand’s founding year, the first lipstick with jewelry-inspired casing, and the original Nutrix Nourishing Cream.
The campaign features global ambassadors such as Isabella Rossellini, Nico Parker, Joy Sunday, and Amanda Seyfried, who embody Lancôme’s spirit of timeless beauty and empowerment, amplified through visual storytelling and digital platforms optimized for effortless customer engagement.
Meanwhile, Lancôme recently launched a redesigned website, serving as a digital celebration of its illustrious legacy in beauty, marking its 90th anniversary.
The new website presents a refined, mobile-first experience that invites visitors to embark on a journey through nearly a century of innovation, elegance, and empowerment.
Founded in 1935 by Armand Petitjean, Lancôme has long been synonymous with French luxury, blending scientific innovation with artistry and a profound belief in the connection between beauty and happiness.
The anniversary website is more than a store; it is a curated space showcasing the evolution of Lancôme’s iconic products in skincare, makeup, and fragrance, highlighting how the brand has shaped modern beauty standards and rituals.
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