Beautyworld Middle East kicks off in Dubai

UAE – Beautyworld Middle East 2025 officially kicked off on October 27 at the Dubai World Trade Centre, inaugurated by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority. 

Marking its 29th edition, this is the largest gathering so far, featuring over 2,500 exhibitors from more than 160 countries and attracting over 80,000 visitors, making it the most global edition in its history. 

The exhibition spans 22 halls and covers a wide range of beauty industry sectors, including cosmetics, skincare, haircare, fragrances, personal care, packaging, technology, and wellbeing.

The event serves as a premier platform for product discovery, business expansion, and cross-border collaboration, further solidifying Dubai’s role as a central hub for international beauty trade and innovation. 

It includes live demonstrations and creative inspiration sessions through the ‘Front Row’ technical education platform featuring leading brands like ghd, Revlon, and Guinot. 

The ‘Nail It!’ competition has returned with broader participation and new creative categories.

Notably, the show also supports startups and SMEs with its ‘Beauty Beginnings’ zone, showcasing 18 pioneering brands in skincare, fragrance, and haircare, encouraging growth and innovation in the region. 

The 6th edition of the Beautyworld Middle East Awards will take place on October 29, celebrating excellence across 17 categories, including Home-Grown Brand of the Year, Popular and Niche Fragrance of the Year, and Conscious Brand of the Year.

This year, the show introduces a dedicated Health & Wellbeing zone focusing on the rising consumer demand for holistic beauty and wellness products that promote inner health as well as outer radiance. 

This focus aligns with global wellness market trends, emphasizing science-backed, clean-label, and self-care solutions.

The event also highlights international participation with dedicated pavilions such as the Pakistan Pavilion featuring 16 exhibitors showcasing high-quality beauty instruments and products, as well as significant presences from countries like Brazil and Thailand, showcasing innovation and export potential.

Beautyworld Middle East 2025 embodies a dynamic convergence of heritage, cutting-edge innovation, and new market opportunities, underpinning Dubai’s emergence as a global beauty hub and contributing robustly to international economic growth in the sector.

Organised by Messe Frankfurt Middle East, the event’s platform fosters product discovery, business expansion, and cross-border collaboration. 

It also spotlights new talent and start-ups through the Beauty Beginnings segment, which supports emerging brands in cosmetics, skincare, hair, and fragrance.

The Beautyworld Middle East Awards will be celebrated with a gala dinner on October 29, honoring innovation and excellence.

BW Confidential serves as the exclusive media partner for the event, having developed the evening’s program and will publish a special edition showcasing the winners.

Seventeen award categories will span products, technologies, packaging, and campaigns. 

Two specific categories—Niche Fragrance and Popular Fragrance of the Year—highlight the Middle East’s expanding impact on the global perfume industry.

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