P&G introduces Forever Roll to cut down on frequent toilet paper changes

USA – Procter & Gamble has launched an innovation under its Charmin brand, the Charmin Forever Roll, a toilet paper explicitly designed for longer-lasting comfort and convenience.

This large-format roll contains 1,700 sheets, which is 32 times as many as a standard Charmin roll, allowing it to last up to a month before needing replacement.

The Forever Roll addresses a common bathroom frustration, running out of toilet paper at inconvenient times, by significantly reducing the frequency of toilet paper rolls.

The product retains Charmin’s signature ultra-soft, two-ply comfort, ensuring quality is not compromised despite the roll’s size.

The Forever Roll’s size is monumental; when fully unrolled, it reaches the height of the Washington Monument, highlighting its impressive capacity.

The launch includes a starter kit with two 12-inch rolls and a stainless steel stand designed to support the rolls’ larger dimensions, blending functionality with a stylish bathroom setup.

According to a recent YouGov survey commissioned by Charmin, 79% of people prioritize keeping toilet paper stocked for gatherings, 40% feel embarrassed asking for extra toilet paper, and 93% consider practical gifts the best kind—nearly 60% would even welcome toilet paper as a holiday gift.

P&G Q1 FY26 financial report

In the first quarter of fiscal year 2026, P&G achieved organic sales growth of 2%, resulting in net sales of USD 22.4 billion, a 3% increase from the previous year.

This growth was underpinned by flat volume, with improvements in product mix and pricing each contributing 1%, reflecting the strength of its consumer-preferred daily-use product portfolio.

Core earnings per share (EPS) rose 3% year-over-year to USD 1.99 on a currency-neutral basis, surpassing analysts’ expectations.

Diluted net earnings per share showed a more substantial increase of 21%, reaching USD 1.95, primarily due to lower non-core restructuring charges compared to the prior year.

P&G’s net earnings came in at USD 4.8 billion, while operating cash flow was robust at USD 5.4 billion, with adjusted free cash flow productivity at an impressive 102%.

Key segment highlights include a 6% organic sales increase in the Beauty segment and a 3% gain in Grooming, driven by product innovation and especially favorable premium mix.

P&G also returned USD 3.8 billion to shareholders during the quarter, comprising USD 2.55 billion in dividends and USD 1.25 billion in share repurchases, reflecting its commitment to delivering shareholder value while maintaining a healthy balance sheet.

The company maintains its fiscal year 2026 outlook, targeting 0-4% organic sales growth and a 3-9% increase in diluted EPS, signaling confidence in its pricing strategy, innovation pipeline, and operational efficiency to drive sustained growth and shareholder returns.

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