TOA Waters revolutionizes bath care with world’s first Liquid Bath Bombs
These products enhance the bathing ritual with lasting bubbles, rich hydration, and distinctive scents, aligned with their mission to break stereotypes and promote bold self-care.
USA – TOA Waters has reinvented the bath experience with the launch of the world’s first and only Liquid Bath Bombs, offering a clean, indulgent soak without the mess or dryness of traditional bath bombs.
The scent range includes combinations like orange zest and white oak, jasmine and teakwood, rum and sandalwood, and honey almond with volcanic ash, including the best-selling Lockwood Forest (sage, oakmoss, lavender).
This collection embodies a message of “Self-care for the bold,” promoting indulgence.
Unlike classic bath bombs that fizz out quickly and can leave a glittery residue, TOA Waters’ Liquid Bath Bombs provide a longer-lasting, hydrating, and mess-free soak, enriched with organic, plant-powered ingredients such as aloe vera, papaya, acai berry, passion fruit, and green tea extracts.
These ingredients nourish and rejuvenate the skin while producing rich bubbles and captivating scents that linger well beyond the bath.
The Liquid Bath Bombs deliver a frothy, bubbly experience lasting over 30 minutes, in contrast to the fleeting effect of traditional ones, and each 50 ml bottle is designed to provide up to two luxurious baths.
The products are reusable, travel-friendly, TSA-compliant, vegan, organic, and free of sulfates, parabens, soy, dyes, and harsh chemicals.
The brand challenges conventional gender stereotypes in self-care, positioning its baths as suitable and appealing for everyone through bold, unique fragrance blends that steer clear of typical floral notes.
TOA Waters offers a premium line of self-care products centered around bubble baths and liquid bath bombs, known for their bold, gender-neutral scents.
Their formulas are vegan and enriched with nourishing ingredients like coconut milk, aloe, and chamomile.
In addition to bath soaks, they provide body washes and room sprays that extend the sensory experience beyond the tub.
The launch comes at a time when the global bath bomb market size was estimated at USD 1,859.7 million in 2023 and is projected to reach USD 2,837.8 million by 2030, growing at a CAGR of 6.5% from 2024 to 2030, according to a report by Grand View Research.
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