Pwani Oil Group makes debut at Beauty World Middle East 2025 in Dubai
Pwani Oil’s debut at Beauty World Middle East 2025 reflects its evolution into a competitive global player in the beauty and personal care industry, showcasing Kenyan innovation and natural heritage on a prominent international platform.
UAE – Pwani Oil Group, a leading manufacturer of edible oils and personal care products in East Africa, has made its international entry at Beauty World Middle East 2025, held at the Dubai World Trade Center from October 27 to October 29.
At the expo, Pwani Oil’s booth, managed by its senior leadership and international business team, showcased its Sawa beauty and skincare range alongside the Afrisense brand.
Pwani Oil’s participation signifies a key step in the company’s strategy to expand regionally and internationally, putting Kenyan-made beauty products on the world stage.
Mr. Malde expressed pride in representing Kenya’s flourishing beauty sector and in presenting products that merge natural ingredients, scientific research, and affordability.
Mr. Purohit highlighted the global event as a valuable opportunity for Pwani Oil to explore new markets and partnerships, while demonstrating the company’s dedication to high-quality products that honor African beauty and comply with international standards.
The company recently launched a new Sawa Body Lotion range in September 2025, offering four formulations: Glycerin & Sweet Almond Oil, Cocoa Butter, Men Cool Burst, and Aloe Vera, each crafted to provide deep hydration and nourishment for up to 72 hours, while ensuring skin safety.
Complementing the Sawa line is Afrisense, Pwani’s proudly African skincare brand that combines traditional African ingredients with modern science to deliver moisturizing and nourishing benefits for youthful, glowing skin.
This brand targets consumers who value self-care, accessibility, and quality.
Pwani Oil’s presence at Beauty World Middle East underscores its evolving role as a dynamic player in the global beauty market, advancing its innovative product portfolio while promoting African heritage on a prominent international platform.
Beauty World Middle East 2025 is a global platform showcasing the latest innovations in cosmetics, skincare, fragrance, haircare, and wellness, with a strong focus on sustainability and international beauty trends.
This renowned event is the largest global gathering in the beauty industry, attracting more than 75,000 visitors and 2,400 exhibitors from across the world.
In addition, the event featured a new segment, Next in Fragrance, that brought together master perfumers and industry experts to discuss the future of scent.
The occasion also included the 6th Beauty World Middle East Awards, celebrating excellence across numerous categories in the beauty sector.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
