VIM expands product portfolio with launch of new toilet cleaner
This launch reflects their effort to innovate continuously and meet evolving consumer needs in the hygiene and cleaning category.
KENYA – VIM, a subsidiary brand of the multinational corporation Unilever, has expanded its product portfolio by launching a new VIM Toilet Cleaner in Kenya.
The VIM Toilet Cleaner was developed over two years and comes in a new bleach and acid-based formula designed for everyday sparkle, freshness, and germ protection.
The toilet cleaner is available in three fragrances: Ocean Breeze, Lemon, and Lavender, aiming to deliver powerful cleaning while leaving a fresh scent.
The product’s thick formula clings to stains, effectively fighting germs, limescale, and grime on toilet surfaces, ensuring both hygiene and a pleasant user experience.
The products come in convenient 500ml bottles and are available in variants including the original bleach formula and a lemon-scented option, which adds a fresh fragrance while enhancing hygiene.
The launch reflects Unilever Kenya’s commitment to innovation and sustainability, delivering products that improve household sanitation and meet rising consumer demand for effective hygiene solutions.
This introduction aligns with Unilever’s broader goals of supporting healthier living environments and fostering inclusive business growth within the Kenyan market.
VIM’s new cleaners are accessible through major retail channels, emphasizing convenience and quality for Kenyan households, strengthening VIM’s market leadership in the toilet cleaning segment.
Vim Kenya offers a range of household cleaning products designed to tackle tough stains and grime. Its flagship item, the Vim Scouring Powder, comes in Lemon and Lavender variants and is widely used for cleaning kitchens and bathrooms.
The brand also provides durable scouring pads that complement the powder for effective scrubbing.
This launch comes at a time when the Kenyan toilet care market is experiencing a notable surge in demand, driven by heightened hygiene awareness and rapid urbanization.
According to a report by 6Wresearch, Kenya’s toilet care products market is projected to grow at a compound annual growth rate (CAGR) of 6.8% between 2025 and 2031.
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