Eurofragance invests USD 1.1M to open first Indonesian creative center in Jakarta

INDONESIA – Spanish fragrance house Eurofragance has officially opened its first Creative Center in Jakarta, Indonesia, marking a significant expansion in Southeast Asia and solidifying its regional hub for fine, home, and personal care fragrances. 

The €1 million (USD 1.08 million) facility, located in South Jakarta’s Arkadia Green Park, spans over 770m² and is designed to foster co-creation, formulation, and customer collaboration across multiple fragrance categories.​

The Jakarta Creative Center joins Eurofragance’s global network of innovation hubs in Barcelona, Dubai, Mexico, India, and Singapore. 

The launch follows the formal establishment of Eurofragance Indonesia in 2023 and builds on the company’s broader expansion across Asia, including previous creative centers in Mumbai (2024) and Singapore (2016). 

The Jakarta hub is positioned to leverage Indonesia’s dynamic fragrance market, which is experiencing rapid growth due to rising consumer sophistication and demand for locally inspired scents. 

According to Balwinder Rolley, APAC General Manager at Eurofragance, the center enables the company to bring concepts from idea to shelf faster and design fragrances that reflect local tastes and preferences.

Beyond product development, the center serves as a training and talent hub for Indonesia’s growing fragrance industry, bringing together perfumers, evaluators, applications experts, and marketing specialists to translate consumer insights into distinctive scent solutions. 

Country Manager Edy Chandra emphasized that Jakarta is a natural choice for expansion, as it is where trends begin and evolve, allowing Eurofragance to immerse itself in Indonesian culture and craft scents that are meaningful to local consumers.

The opening ceremony featured traditional Indonesian rituals, including a Tari Padupa dance and the cutting of Tumpengan, symbolizing gratitude, unity, and prosperity. Santiago Sabatés, Eurofragance Chairman, presented the first serving of Tumpeng to Edy Chandra, marking the start of this new chapter for the company in Indonesia. 

This milestone highlights Eurofragance’s sustained commitment to the Asia Pacific region and its ambition to grow through customer-focused innovation and local insight.​

Industry forecasts predict that Southeast Asia’s fragrance sector will expand at a compound annual growth rate (CAGR) of over 3% until 2030, further highlighting the strategic importance of Eurofragance’s investment in Jakarta. 

The new center is expected to accelerate the company’s growth in the region and reinforce its reputation for innovation and customer-centric fragrance solutions.​

Recently, Eurofragrance announced a €10 million (USD 11.4 million) investment to expand its manufacturing plant in Rubí, Barcelona, reinforcing its commitment to technological innovation, sustainability, and operational efficiency. 

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