Clicks secures exclusive launch of Hairification in South Africa
Hairification delivers science-driven formulas that transform hair health for every texture and type.
SOUTH AFRICA – Hairification, an Australian haircare brand, has recently launched in South Africa and is exclusively available at Clicks stores, a South African healthcare, personal care, and beauty retail chain, nationwide and online.
The launch has been supported by activations at Clicks’ head office and social media campaigns promoting the brand’s scientifically advanced formulas, making Hairification readily accessible across Clicks’ physical stores and their online platform.
This exclusive partnership highlights Clicks’ commitment to offering innovative beauty products tailored to local market needs.
Clicks Retailers SA, guided by managing executive Bongiwe Ntuli, introduced Hairification, stating, “Our mission is to bring affordable healthcare and beauty to all South Africans, and this is just one more range we are launching exclusively at Clicks online and in-store.¨
¨The brand’s science-backed, results-focused formulas fit perfectly with our commitment to offer effective, accessible beauty for everyone.”
Founded by Jordan Mylius, Hairification focuses on high-performance haircare formulated with clinical science and natural ingredients, including biotin, ginseng, niacinamide, and peptides.
The brand emphasizes maintaining a healthy scalp as the foundation for strong hair, making it suitable for the sunny and humid conditions typical of South Africa and Australia.
Hairification has quickly grown into a USD 20 million retail business in Australia within two years.
The product line includes three main ranges, Pure Grow, Pure Health Hydration, and H24 Peptide Complex, designed for all hair types and textures, including natural, relaxed, color-treated, or chemically processed hair.
These formulations are free from sulphates, parabens, and silicones, with Pure Grow known for boosting hair growth by up to 210% in just 10 days.
The launch taps into the growing demand for innovation and cultural relevance in South Africa’s haircare market.
According to a report published by Mordor Intelligence, the South African haircare market is valued at between USD 526 million and USD 741 million in 2025, with growth projections ranging from 1.6% to 6.2% CAGR through 2030.
By aligning with consumer preferences for natural and organic formulations, Afro-textured hair solutions, and premium experiences, Hairification positions itself at the intersection of tradition and modern beauty.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
