CTPA launches new guide to help parents navigate youth skincare trends
This initiative reflects the CTPA’s commitment to ensuring that skincare advice for children is safe, science-based, and tailored to families navigating today’s beauty landscape.
UK – The UK Cosmetics, Toiletries and Perfumery Association (CTPA) has released a new resource titled ‘SkinCare Simplified – A Parent’s Guide’ to help parents promote safe, simple skincare habits for children aged 8–14.
Developed with input from Consultant Dermatologist Dr. Anjali Mahto, the guide aims to empower parents with clear, practical advice on navigating the growing trend of skincare among tweens and young teens.
The guide strongly advises parents to keep children’s skincare routines simple, emphasizing gentle cleansing, lightweight moisturizing, and appropriate sun protection (SPF 30 or higher with UVA protection).
It explicitly discourages the use of anti-ageing products or complex skincare regimens, as these are not designed for young skin and may cause unnecessary irritation or confusion.
With many children now more knowledgeable about skincare than their parents, and with social media driving interest in beauty routines, the CTPA guide addresses common concerns around age-inappropriate products and the pressure to achieve “perfect” skin.
It offers practical tips for parents to help their children develop healthy, age-appropriate skincare habits and encourages open conversations about the influence of online trends.
CTPA’s research indicates that 85% of parents regularly discuss skincare with their children, and 42% feel their child knows more about skincare than they do.
The guide provides downloadable infographics and answers frequently asked questions, helping parents guide their children through the complexities of modern skincare trends while prioritizing wellbeing and confidence over appearance.
Rise of teen beauty consumer
Gen Z and Alpha are beginning to use beauty products at younger ages than previous generations, with US teenagers now starting their beauty journeys at around 12 years old, one year earlier than a decade ago.
Teenagers already represent about 10% of the US beauty market, and in 2023, teen beauty spending grew by 23% year over year.
These generation consumers are digital natives who prioritize authenticity, inclusivity, and ethical practices.
Nearly 68% of Gen Z and Alpha already have established skincare routines, and they expect brands to educate them on skin health rather than just appearance.
Brands are responding by offering seamless online-to-offline shopping experiences and co-creating products with teen committees to ensure relevance.
Parents of Gen Alpha are also more likely to purchase eco-friendly beauty products, further amplifying the demand for sustainable and safe formulations.
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