Estée Lauder Companies names Ossama Ogla new Middle East General Manager
Ogla’s appointment is expected to play a central role in advancing this vision and supporting the company’s continued growth in the Middle East.
MIDDLE EAST – Ossama Ogla has been appointed as General Manager of Middle East Operations for The Estée Lauder Companies, effective September 2025, marking a significant leadership move in one of the company’s fastest-growing prestige beauty markets.
Ogla will report to Henk van der Mark, Senior Vice President and General Manager for Emerging Markets and Commercial and Business Development across Europe, the UK, Ireland, and emerging markets.
Ogla will oversee all operations and commercial strategy for The Estée Lauder Companies across the Middle East.
He is expected to drive the company’s “Beauty Reimagined” vision in the region, which focuses on streamlining operations, strengthening local relevance, and accelerating consumer engagement through innovation and excellence.
His mandate includes expanding consumer coverage, enhancing retail and digital capabilities, and deepening relationships with local partners.
Estée Lauder’s “Beauty Reimagined” initiative aims to make the organization leaner, faster, and more agile, with a focus on delivering meaningful, locally relevant experiences to consumers.
Ogla brings extensive regional experience from his previous role as Managing Director for Dyson Middle East & Africa, where he led omnichannel expansion, retail partnerships, and business transformation, particularly in Saudi Arabia.
Before joining Estée Lauder, he held senior roles at Dyson and L’Oréal Middle East, where he managed the professional products division.
His deep understanding of the Middle East market, especially Saudi Arabia, and his established partnerships with key retailers position him well to advance Estée Lauder’s regional ambitions.
Estée Lauder FY25 financial performance
Estée Lauder has reported a challenging fiscal year 2025 marked by an 8% drop in sales, falling to USD 14.326 billion, and a significant net loss of USD 1.133 billion.
This performance continues a three-year decline trend, primarily driven by socio-economic pressures and weakening consumer demand, particularly in the United States and China, which are its key markets.
The company’s skincare category remained its top-selling segment with revenue of USD 7.0 billion, though it declined 12% compared to the previous year.
Makeup sales, affected mainly by slower performance from the MAC brand, totalled about USD 4.3 billion, while fragrances remained steady at USD 2.49 billion.
Hair care sales further declined to USD 565 million.
Regionally, the U.S. and Latin America led with sales around USD 4.41 billion, followed by Europe, Korea, and the Middle East at USD 3.57 billion, Asia Pacific at USD 3.6 billion, and mainland China at USD 2.74 billion.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
